MNTN

MARCH 14, 2024

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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Digiday

MAY 24, 2023

Ad tech firms are becoming much more capable, but this is making the programmatic supply chain a bit more complicated. These were among the top topics discussed by brand and agency executives during a pair of closed-door sessions at the Digiday Programmatic Marketing Summit, which kicked off on May 22 in Palm Springs, California.

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AdExchanger

NOVEMBER 30, 2022

The Ailment Is Worse Than The Keurig Keurig Dr Pepper sparked a rare joint agency outcry regarding an RFP. Continue reading » The post Keurig Dr Pepper Ticks Off Agencies; Is TikTok More TV Than Social Media? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. appeared first on AdExchanger.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions. How Does a DSP Work?

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AdExchanger

FEBRUARY 20, 2023

In The post Is Bing Chat Ready For Ads? (NO); NO); Agencies See Green appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bing Chat Is … Weird Microsoft’s AI-enabled Bing search is making waves for all the wrong reasons.

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AdExchanger

NOVEMBER 16, 2022

Continue reading » The post The End Of An Era In Free-To-Play Gaming; How Agencies Are Weathering This Downturn appeared first on AdExchanger. Gaming The System Apple’s ATT has far-reaching ramifications not just for mobile game monetization but for how studios.

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AdExchanger

SEPTEMBER 5, 2023

The post Streamers Bank On Email To Reduce Churn; Inside The ‘Great Agency Reset’ appeared first on AdExchanger. Email Spreads Its Feathers Ultra-trendy CTV networks are turning to an old-school method for retaining users: email marketing.

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AdExchanger

MAY 30, 2022

Advertising Amazon Amazon is a top-10 global ad business, and it’s been able to achieve that status without doing all the things that platforms typically do to butter up the guys with the budget (feting advertisers with open bars and hosting glitzy, star-studded events).

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Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Digiday

APRIL 2, 2023

Media and creative agencies and influencer marketing agencies alike are seeing the technology change their business and how they work with content creators. But they embrace it with skepticism: four of the six agencies Digiday spoke to for this article noted the safety and ethical challenges that could arise as the technology grows.

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Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? Q&A: How Can You Use Prebid Server to Build an Ad Exchange?

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Digiday

APRIL 23, 2023

Agencies are moving beyond the generative artificial intelligence-produced text and art. With growing interest in generative AI after the release of OpenAI’s ChatGPT in November last year, agencies are now laying the groundwork for AI-based initiatives both on the enterprise and client side.

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InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. Any brand agency worth its salt today must be able to provide its clients with a range of advertising options for reaching and targeting mobile users. Instead of connecting to every single app, you’re much better off working with a mobile ad exchange.

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Basis

MARCH 17, 2025

Select local news brands also captured significant ad spend. For private marketplaces ( PMPs ), general market-leading ad exchanges and sell-side platforms (for video and display) were also leaders in political ad sales. Select video and data specialist marketplaces also made the top 10.

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Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e. Key Points.

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Martech

MARCH 14, 2022

Gannett issued a press release apologizing for the mistake and saying, “The data parameter issue was caused due to a caching error when the Company implemented changes to how data is passed from the publisher to the ad exchanges.”. Why we care: From all reports this appears to be a technical mistake by Gannett and nothing else.

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Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The components of adtech.

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Agencies don’t appear to be shy at all about the gains they say they’ve achieved already.

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Single Grain

NOVEMBER 13, 2019

For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. So how do you prevent such a scenario?

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MNTN

MARCH 19, 2024

Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Supply-Side Platform (SSP) The other side of a programmatic transaction is a Supply-Side Platform (SSP) , which allows publishers to add their inventory to an ad exchange.

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Clearcode

OCTOBER 24, 2023

DSPs emerged in 2007 with the introduction of real-time bidding, allowing advertisers to procure ad space from multiple publishers at once. It uses algorithms to place bids on ad impressions based on the advertiser’s targeting criteria, ensuring the acquisition of valuable impressions at optimal cost.

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Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

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Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.

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Martech

JUNE 10, 2022

Open technical standards for measurement will ease the flow of ad spend across the digital landscape,” he said. “If If we give advertisers and their agency partners things that are standardized, widely accepted and adopted, that drives spend. A rising tide lifts all boats. Why we care.

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InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

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Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. It’s a good question!

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Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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VideoWeek

JANUARY 26, 2023

With the publisher/supply side separated and a lot of companies and agencies having invested in SPO, the next evolution will be to focus more on optimising towards how consumers actually buy and providing quality ad experiences.”

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Ad Monsters

DECEMBER 5, 2022

intelligence community, including the CIA, NSA, and parts of the FBI, use ad blocking as a way to “protect federal networks from foreign spies and criminals who misuse online advertising for hacking and surveillance.” Senator Wyden requested the OMG to mandate all federal agencies require ad blocking as a matter of policy.

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Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.

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Basis

MARCH 3, 2023

In this presentation, agency veteran Nancy Hill will share strategies for marketers looking to defend their budgets. Here, social justice organizers working both within and outside of agencies will discuss how brands can go beyond traditional corporate responsibility. Diverse Creators Are Underpaid: How Do We Fix It?

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InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale. What are SSPs and Ad Exchanges?

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Digiday

JANUARY 22, 2023

It’s important for us to have the same capabilities on Disney+ that we’re now accustomed to on most of the other streamers,” said an agency executive. We’ve made significant investments in our technology platform to serve ads for the entire company,” LaBerge added. But a second agency executive said they have noticed the impact.

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Martech

JULY 13, 2021

Ogilvy Health is an agency within the Ogilvy group that operates a global network with offices in South Africa, India, Spain, France, Belgium, Italy, and Argentina. Doceree is an ad exchange platform targeting HCPs, but it’s also a measurement platform, focused on helping pharma brands measure the outcomes of their campaigns.

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AdExchanger

SEPTEMBER 26, 2023

When should brands in-house their media and when should they turn to an agency? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy, Build Or Borrow? Marketing consultant Alex Greifeld posts about this conundrum in her newsletter, No Best Practices.

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More About Advertising

JUNE 24, 2018

WPP has begun its expected programme of disposals in the wake of Sir Martin Sorrell’s departure, with its stakes in Buenos Aires-based software business Globant and digital ad exchange AppNexus first on the block.

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