Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Here are some of them: GDPR (General Data Protection Regulation). It is a voluntary standard applicable to publishers, consent management platforms, and other vendors like advertising agencies or ad servers. For ad exchange owners, this is crucial as well.

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Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

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VideoWeek

OCTOBER 13, 2023

The formal opposition to the proposal may cause years of legal issues with EU regulators who accused Google of favouring its own ad exchange program over rivals, bolstering the company’s central role in the ad tech supply chain. We are the only competition agency globally to have delivered this outcome. ”

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Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange. Key Features: Mobile game monetization platform.

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Clearcode

APRIL 21, 2023

Self-Serve Ad Platform A self-serve advertising platform is a piece of advertising technology with which advertisers and ad agencies can create, run and manage advertising campaigns on a publisher’s website by themselves, without having to involve the publisher’s AdOps team. An overview of how the header-bidding process works.

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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InMobi

MAY 1, 2019

We sincerely hope that all players - from publishers, ad exchanges and supply-side platforms to agencies and demand-side platforms - are willing or able to do this. For example, are they GDPR compliant in respect of European Economic Area (EEA) user’s personal data? It needs to be followed through with action.

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Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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VideoWeek

APRIL 28, 2023

And the agency group said that its investment in artificial intelligence is already helping to deliver this growth. And he stated that in the long term, he believes that AI will neither result in job losses, nor erode agencies revenues – two suggestions put to him on the earnings call. is due to be launched in May.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

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Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.

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Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

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Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

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Digiday

JUNE 8, 2022

Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Brands and agencies : Who need user-level identification, the likes of Scream Malmo. However, they still require consent under the EU’s GDPR.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. The Week for Brands & Agencies WPP Posts 0.5

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VideoWeek

NOVEMBER 17, 2023

The buyers in questions said that the dead links don’t necessarily indicate that their ads were run on dead or non-existent channels – rather there might be a technical issue at play. Media Duties Independent media agency Mediaplus International has been appointed by utilities provider E.ON percent year-on-year.

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. Then we have ad exchanges.

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VideoWeek

OCTOBER 14, 2022

.” The long-awaited announcements should help assuage the concerns of advertising agencies reportedly frustrated with Netflix’s lack of clarity, transparency and high CPMs. ” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year. Apple Prepares TV Ad Product. The Week For Agencies.

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VideoWeek

JULY 14, 2023

The deal comes three years after the European Court of Justice struck down the previous regime, arguing that the “Privacy Shield” did not limit US authorities’ access to data in an equivalent manner to the European GDPR. IPG agency Initiative currently holds the account, but chose not to take part in the review.

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Clearcode

OCTOBER 21, 2024

With the narration of safeguarding privacy, publishers, ad agencies, advertisers, AdTech companies and other entities reliant on third-party cookies were to feel disruptive changes.

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Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

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Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

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