VideoWeek

JANUARY 26, 2023

With the publisher/supply side separated and a lot of companies and agencies having invested in SPO, the next evolution will be to focus more on optimising towards how consumers actually buy and providing quality ad experiences.” ’ Here DV360 divestiture should be an additional remedy.

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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InMobi

MARCH 9, 2021

As a result of SPO, they reduce the number of SSPs (supply-side platforms), ad exchanges and other supply partners that they work with and place ads with. A brand looking to advertise would often work with an agency, which then works with or uses a DSP. This is a highly simplistic programmatic connection.

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InMobi

JULY 26, 2021

The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges. At InMobi Exchange, we take pride in being an approved in-app partner of choice for the world’s largest agencies.

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Clearcode

MARCH 1, 2022

The introduction of header bidding provided many benefits, but it also led to bid duplication. During header bidding auctions, advertisers and agencies (via DSPs) started bidding on multiple ad exchanges to increase their chances for getting the right impression. direct or reseller).

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InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike.

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Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct Ad Sales Explained. More Ad Revenue.

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

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Lemonads

JANUARY 3, 2021

In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device.

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InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. One way in which many app publishers are looking to further boost ad revenues and improve fill rates is through in-app header bidding, or in-app bidding as it’s sometimes called.

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Clearcode

APRIL 26, 2023

Demand-path optimization works the other way — publishers try to make purchasing their ad inventory easily accessible and cost-optimal simultaneously for media buyers (advertisers and ad agencies). Besides advertisers, other actors will benefit from SPO: AdTech companies, agencies, and publishers. Who Benefits From DPO?

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Smart-Hub

OCTOBER 24, 2023

By making data-driven decisions, you can fine-tune your targeting, bidding, and overall strategy, leading to enhanced monetization results. Build Your Profitable Ad Exchange Business With Us! Conduct tests with different formats, such as in-text, in-feed, or sidebar ads, to ascertain the most effective approach.

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Paleo AdTech

DECEMBER 10, 2023

With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change. In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “You know what’s funny?

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Paleo AdTech

MARCH 8, 2022

With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change. In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “You know what’s funny?

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Tag management.

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VideoWeek

JULY 4, 2023

Under the guise of supply-path optimisation, demand-side platforms (DSPs) are forging direct relationships with publishers and broadcasters, while supply-side platforms (SSPs) are building direct links with agencies, as each side of the programmatic supply chain seeks to squeeze the other side out of the equation. Or are they?

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Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

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Smart-Hub

JANUARY 23, 2023

The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP.

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Monetize More

JUNE 13, 2023

They can offer tools and solutions for ad optimization, including header bidding, ad targeting, and performance analysis, which can enhance ad revenue and overall user experience. Additionally, adtech partners can assist publishers in navigating the complexities of programmatic advertising and automation.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. You can also expect close to 100% ad fill rates and excellent monetization support.

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Digiday

JUNE 8, 2022

Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Who are the partners? Panorama ID syncs with Ramp ID currently.

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Monetize More

DECEMBER 21, 2022

Branded Content Publishers are leveraging their strong relationships with brands, and ad agencies to create compelling marketing campaigns. At the risk of being banned by ad networks like Google AdSense and Ad Exchange without strong moderation policy and execution. Branded content originated in print publications.

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Automatad Inc.

FEBRUARY 22, 2022

With OpenPath , The Trade Desk has launched an effort to stifle the unfair advantages and opaque practices carried out by Google’s Open Bidding that controls the programmatic supply chain. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. . AdTech Trends.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. The Week for Brands & Agencies WPP Posts 0.5

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales.

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MNTN

JANUARY 29, 2025

Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Supply-Side Platform (SSP) The other side of a programmatic transaction is a Supply-Side Platform (SSP) , which allows publishers to add their inventory to an ad exchange.

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