Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? How Long Does It Take to Build an Exchange Using Prebid Server?

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Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

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Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. You keep mentioning ad exchanges.

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VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. The Week For Agencies. Dentsu Posts 8.2

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Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

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InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Single Grain

JULY 17, 2023

When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.

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InMobi

OCTOBER 4, 2018

Problem #1: Lack of Transparency In a recent survey of media agencies conducted earlier this year, this was by far the top challenge cited by programmatic advertisers. Problem #3: Mobile Ad Fraud As programmatic spending rises, it makes sense that fraudsters follow the money. Here’s how it’s done. Let us know on social media!

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AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. As users visit websites, apps, or other digital platforms, available ad spaces or impressions are sent to the ad exchange.

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SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

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InMobi

NOVEMBER 26, 2019

How To Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend? Well over half have at least one child in their home, and over a third have at least some college education.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

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InMobi

JULY 24, 2019

Chas is the founder of PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. He is a giant in the mobile ads industry (not just because he is 7 feet tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow.

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RevX

MARCH 31, 2022

This article will explain what mobile programmatic advertising is, how it differs from general programmatic advertising, and why you should be using it as part of your mobile ad marketing strategy. Benefits of Mobile Programmatic Advertising.

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InMobi

AUGUST 12, 2019

InMobi Pulse builds a holistic understanding of the customers from across data sources ranging from the InMobi ad exchange which reaches 1.6 We have collaborated with consumer advocacy groups and incorporates guidelines from multiple federal government agencies to define industry-leading practices for data governance in the U.S.

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VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Despite the drop, Netflix remains the most popular service, reaching 16.96 million), Disney+ (7.14

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InMobi

NOVEMBER 20, 2019

InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 We have collaborated with consumer advocacy groups and incorporate guidelines from multiple federal government agencies to define industry-leading practices for data governance in the U.S.

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InMobi

DECEMBER 23, 2019

How To Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend? There’s no one answer that everyone from coast to coast will agree with universally.

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InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. In this blog, we highlight the latest numbers and trends we’re seeing on InMobi Exchange, and how the in-app advertising landscape may change in the coming months.

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InMobi

DECEMBER 18, 2019

In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6

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InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 5) What Ad Exchanges and Networks Do They Work With? 11) What Auction Mechanics Do They Use?

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Digiday

JUNE 8, 2022

Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Who are the partners? Panorama ID syncs with Ramp ID currently.

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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VideoWeek

JULY 8, 2022

Azerion acquired the French and German subsidiaries of mobile ad tech firm Madvertise this week. The Week For Agencies. IPA Launches New Mentoring Programme for Agency Members. KLM Sued for Greenwashing Ads. is Key to Agency Client Relationships. ” The Week in Tech. Azerion Buys Madvertise for €11.3

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InMobi

SEPTEMBER 9, 2019

Let’s consider a hypothetical scenario: Wendy’s and its agency, Spark Foundry, wants to reach younger Americans the mobile devices they’re glued to, and turn to InMobi Exchange to help them do that. The app-ads.txt will tell the buyer/exchange if the inventory has been routed through the authorized set of intermediate partners.

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VideoWeek

FEBRUARY 14, 2025

AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world.

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VideoWeek

AUGUST 18, 2023

While it’s possible for agencies and broadcasters to use alternative currencies without this functionality, it’s a much more manual process. The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform.

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