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A new age of direct-to-physician marketing

Martech

Ogilvy Health is an agency within the Ogilvy group that operates a global network with offices in South Africa, India, Spain, France, Belgium, Italy, and Argentina. Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients.

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The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

VideoWeek

Agency holding group WPP has upgraded its full year forecast for 2022, following strong earnings in Q2. While ad-funded tech companies have seen ad revenues slide, agency groups have continued to forecast strong growth – and shareholders has seemingly expected an even higher forecast for the year ahead than the one Read delivered.

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The Role of Mobile Apps in the U.S. Pharmacy Space

InMobi

These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. Why bother going to a physical drug store location when you can get both basic necessities and life-altering pharmaceuticals delivered right to your front door?

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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. “Our mission does not involve bypassing DSPs, buy-side platforms, or engaging in dual-sided operations,” said Andrew Casale, CEO and president of Index Exchange.

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The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

Some of these ads were placed adjacent to articles containing false or misleading content, while others were displayed elsewhere on the sites. The Week For Brands & Agencies Dentsu Reports Fall in Organic Revenues Japanese agency group Dentsu reported its Q1 financial results this week, posting 4.5 drop in organic revenues.

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