InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. WeAre8 says it gives 50 percent of the money a brand pays to the person watching the ad, while a further five percent goes to a charity of the brand’s choice. Dentsu Posts 8.2

Advertising 98

Advertising GDPR Banner Healthcare 98

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Clearcode

AUGUST 13, 2023

Like all the other digital advertising channels, the in-app mobile advertising ecosystem is divided into the buy side and the sell side, with various advertising technology (AdTech) platforms playing a key role in the delivery and measurement of in-app ads. The buy side consists of stakeholders buying the ads.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct Ad Sales Explained. More Ad Revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Brid.tv

JUNE 26, 2023

With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.), Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 8) Creative Innovation and Support.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Paleo AdTech

DECEMBER 10, 2023

I was going to the library reading Ad Age and Adweek to see if we had any competitors. Gwozdz: At that time, the ad server was an ISDN line and a 486 PC on Dwight’s desk with the cover off, because it kept overheating. O’Connor: I read in an article that an agency called Poppe Tyson was doing the same thing. No one liked that.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. These models vary greatly, as do the ad monetization strategies from which they profit. Branded content originated in print publications. Low bounce rate.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

Paleo AdTech

APRIL 29, 2021

I was going to the library reading Ad Age and Adweek to see if we had any competitors. Gwozdz: At that time, the ad server was an ISDN line and a 486 PC on Dwight’s desk with the cover off, because it kept overheating. O’Connor: I read in an article that an agency called Poppe Tyson was doing the same thing. No one liked that.

Ad Tech 40

Ad Tech Ad Server Ad network Rich Media 40

Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52