Advendio

NOVEMBER 28, 2022

This latest connection supports our customers in managing their audience extensions and booking social media advertising directly into Facebook & Instagram, as it integrates seamlessly with our media buying solution. Google Display & Video 360. Google Campaign Manager 360. Xandr Monetize.

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Media Demand Side Platform Ad Server Ad Exchange 88

Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. Explore How Our Partners Have Grown With Us Download For Free 9 Main Programmatic Metrics Tracking all the available online advertising metrics allows for a deeper understanding of the campaigns’ performance.

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Advertising Conversion Rate Ad Exchange Click Through Rate 52

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

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Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Finally, the user on the publisher’s website sees the ad from the winning bid. Start Monetizing.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Ad exchangers.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

DECEMBER 21, 2022

This real estate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. Ad Targeting Options. The better an ad performs, the higher the ad yield.

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Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Google ADX 2.

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Ad network CPC CPM CPA 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale. DMPs are therefore an important link between advertisers and DSPs.

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Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Monetize More

DECEMBER 25, 2022

Monetization isn’t just limited to standard display advertising too. Here’s our secret sauce on how to monetize a gaming site: Display Advertising. Display Advertising is probably the most popular way to monetize your gaming site. All you have to do is put the focus on promotion or advertising.

SEO 52

SEO Display Advertising Affiliates Ad Exchange 52

Admixer

APRIL 30, 2020

According to the joined report by IAB and PwC, programmatic ad revenues currently account for 80% of all digital display advertising revenues. Programmatic advertising enabled companies to capitalize on their consumer data and reach audiences more […].

Advertising 52

Advertising Display Advertising Audience Marketing 52

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022. However, this is starting to change.

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Header Bidding Fill rate Ad Server Audience 90

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. SmartHub's Features Have No Limits! Get a Consultation For Free Contact us 1.

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Advertising Ad Exchange Brand Awareness Impressions 52

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.

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Display Advertising Click Through Rate Impressions Audience 40

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Programmatic advertising is based on complex algorithms and evolved through machine learning. Build Your Profitable Ad Exchange Business With Us!

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Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Brid.tv

NOVEMBER 25, 2022

In other words, our publishers get access to high-quality ad demand from these ad exchanges from a single dashboard. Ad and Header Bidding Analytics. is that it offers both a solution for serving and managing video ads, as well as premium ad demand through its proprietary Marketplace. Google ADX.

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Header Bidding Ad Server Video Ads Ad Exchange 52

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Brid.tv

NOVEMBER 29, 2022

However, a major drawback of TVOD is that it lacks the ability to build a relationship between a publisher and their audience, as a user may only purchase a piece of content once, and then never come back. This monetization method is bound to attract a larger audience that wouldn’t be too eager to pay for access. Monetization Overview.

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Header Bidding Video Ads Affiliates Ad Server 97

Automatad Inc.

DECEMBER 1, 2023

Monetizing a fitness website isn’t just about turning a hobby into a paycheck; it’s a strategic move that can bring about several benefits for both the website owner and their audience. Understanding Ad Monetization: Ad monetization refers to the income earned by displaying advertisements on websites or platforms.

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Affiliates Video Ads Ad network Banner 52

Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The primary aim is to reach specific audiences more directly and at scale. Thus, programmatic advertising emerged, offering a solution to these challenges.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

MobileAds

JANUARY 25, 2021

But, there are distinct differences between a typical versus a mobile ad server. What is the main difference between regular ad server and mobile ad server? For mobile display advertising , there are some things that an ad server must handle. Connected/certified in mobile ad networks and ad exchanges.

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Rich Media Mobile Ads Ad Server Media 52

Brid.tv

DECEMBER 20, 2022

Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency). The app sends the request to the publisher’s network or ad exchange. Banner Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? It is prebuilt. Targeting Types.

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Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

SEPTEMBER 23, 2022

Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 The pair will conduct test transactions on behalf of two clients in 10 local markets, based on impressions delivered to advanced audiences built in Dentsu’s M1 platform. UK publishers’ total digital revenues grew by 12.3

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eCommerce Media Ad Tech Agency 59

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

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ROI Native Advertising Ad Exchange Banner 64

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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Advertising Header Bidding Ad Server Ad Exchange 40

Ad Monsters

JUNE 29, 2022

But the ad tech companies they depend on are notorious gatekeepers, making it difficult for advertisers to connect with these quality communities. There’s a real disconnect between advertisers — who want to reach diverse audiences — and what ad exchanges are actually monetizing,” she adds.

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Clearcode

APRIL 4, 2022

To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, as well as the latest antitrust investigations and mergers and acquisitions. The IAB Tech Lab Launches Seller Defined Audiences.

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