Ad Monsters

OCTOBER 1, 2022

Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. Evidence shows fraud detection is not catching it and exchanges are not enforcing it.” Errors or missing ads.txt lines could lead to consistently low buyer bid rates.

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Ad Monsters

JULY 30, 2024

The Impact of High Political Budgets on Publishers With political budgets hitting an all-time high, this influx of ad spend can be both a golden opportunity and a potential headache for publishers. Revenue Boost: Those previously unsold ad slots? They’re now hot commodities, filling up quickly and boosting your bottom line.

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Brid.tv

APRIL 19, 2024

That’s why ad analytics are indispensable. They give publishers all the necessary insights into ad performance and audience behavior. Table of Contents [ hide ] Why Are Ad Analytics Important for Publishers What Should Quality Ad Analytics Have?

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Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Ad yield optimization tools allow you to use the data you gathered through ad analytics and optimize the ads to maximize their performance. Yahoo Ad Tech (Formerly Verizon Media).

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Ad Ops Hero

JANUARY 25, 2021

RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. How Does RTB Work?

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Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

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Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. Ad Targeting Options. Audience targeting can make or break even the best campaign. The better an ad performs, the higher the ad yield.

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Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. This can lead to higher engagement and ultimately, higher RPM rates.

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SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

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Brid.tv

SEPTEMBER 26, 2022

hide ] What Is a Display Ad Network? What to Look for in a Display Ad Network? Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Audience Targeting Options. Table of Contents. Google ADX 2. Marketplace 3. AdPushup 4. BidVertiser 5.

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Smart-Hub

JUNE 11, 2024

For publishers, these are improved ad fill rates, higher revenue, and better user experience. First of all, it is essential to perform an internal assessment to identify the number of SSPs and ad exchanges that advertisers are buying inventory from. The same applies to the number of intermediaries.

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YieldBird

JUNE 22, 2023

By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield. SSPs also assist in analyzing and sharing audience insights, such as demographics and interests, making the inventory more valuable to advertisers.

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YieldBird

JUNE 22, 2023

By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield. SSPs also assist in analyzing and sharing audience insights, such as demographics and interests, making the inventory more valuable to advertisers.

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YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

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YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

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Click Through Rate Viewability Fill rate Ad Inventory 52

InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

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Smart-Hub

NOVEMBER 6, 2023

Whether you’re a seasoned marketer fine-tuning your strategy or a business owner looking for the best way to reach your audience, this article equips you with the knowledge to navigate modern advertising. Drawbacks of Direct Advertising Limited Reach: Direct advertising, by its nature, is focused on a specific audience.

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Smart-Hub

FEBRUARY 16, 2024

Considering this, your ad exchange platform has to support this functionality. Key Components To clarify the header bidding meaning even more, let’s review the core components involved in this process: SSPs, DSPs, and ad exchanges. Ad Exchange Usually, an ad exchange performs as an intermediary between an SSP and DSP.

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Oko

AUGUST 8, 2024

That’s a pretty wide spectrum, even before you start considering money spent on other ad types, but no matter which end you’re on, you’re hoping to get the most out of your budget without wasting money. To succeed in your ad campaigns, leveraging advanced targeting options is crucial. That means leveraging every tool at your disposal.

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Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. You can also expect close to 100% ad fill rates and excellent monetization support.

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Monetize More

JANUARY 12, 2023

This can make it more difficult for advertisers to reach their target audience, which can lead to unfilled impressions as there may be a lack of interest from advertisers in buying ad space on the website. Their primary focus is to show their ad multiple times to users so that users get familiar with their brand.

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Ad Ops Hero

JANUARY 25, 2021

RTB demand helps the publishers to optimize their floor prices according to the demand and this information can be analyzed using various granular reporting options in the Supply Side Platform (SSP) connected to Ad Exchanges. However, in some cases, publishers may serve the house ads that may not generate the revenue.

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Brid.tv

FEBRUARY 26, 2023

Boost video and ad viewability with a floating HTML5 player. Watch Demo Playlists Playlists are a great way to serve more instream ads on your website. This feature allows publishers to deliver their audience multiple videos (matched by topic, theme, and category) in sequential or curated order.

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Brid.tv

NOVEMBER 25, 2022

In other words, by diversifying ad types, publishers can ensure higher revenue. Ad Demand. A good ad platform needs to provide publishers with lots of high-quality ad demand. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Google ADX.

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Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Monetize More

JUNE 2, 2022

Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience.

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Oko

JULY 23, 2024

Google’s most-premium ad exchange, AdX is where the money is at for publishers. And of all the ad exchanges on the Web, one of the most sought-after is Google’s AdX. Google AdX, or Google Ad Exchange, is a sophisticated online marketplace that connects publishers with advertisers in real-time.

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InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. Compared to other ad formats, banners don’t interrupt the user experience very much for app users. If advertisers want to reach their best audiences, they have to go through apps.

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Brid.tv

JULY 9, 2023

Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well. So, an OTT advertising platform should have the following: Targeting Options — The better targeted an ad is, the better it will perform. Google ADX Google ADX remains one of the largest ad exchanges in the current market.

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Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder.

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Brid.tv

FEBRUARY 29, 2024

This ensures you get the highest return from your ad inventory by constantly refining your strategy based on real-time insights. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

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AdvertiseMint

NOVEMBER 7, 2023

By aggregating ad space from multiple publishers, ad networks allow advertisers to reach broader audiences across various platforms with ease. For Publishers : Ad networks are indispensable. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats.

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InMobi

JULY 24, 2019

And now that header bidding is available in-app, app publishers and developers can more effectively ensure they are getting quality inventory in their available ad space and obtain better insights on their target audiences. Benefits of Getting More Bid Requests for Revenue, Fill Rates Second is competition.

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Lemonads

FEBRUARY 26, 2021

Real-time bidding (RTB) technology is becoming the golden standard in the affiliate industry because it allows maximum flexibility while improving the way ads get delivered to the target audiences. As for the stakeholders that are involved in the RTB process, these are the supply side, demand side, and the ad exchange.

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Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. You have only 30 seconds to attract and engage the audience until the video ends. Finding Which Is Right for You?

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