Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. Verification Tech Verification services add an additional layer of tech to each ad campaign.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Smart-Hub

JUNE 17, 2024

For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds. Get a Consultation For Free Contact us 5 Strategies for Successful Mobile Programmatic Buying Programmatic is more than buying ad slots — it implies “purchasing” specific audiences.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Lemonads

FEBRUARY 26, 2021

Real-time bidding (RTB) technology is becoming the golden standard in the affiliate industry because it allows maximum flexibility while improving the way ads get delivered to the target audiences. As for the stakeholders that are involved in the RTB process, these are the supply side, demand side, and the ad exchange.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52