Smart-Hub

NOVEMBER 1, 2023

The more opportunities you have in your ad environment, the more deals can happen in your ad exchange. Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website.

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MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more.

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Smart-Hub

DECEMBER 21, 2023

At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. In this guide, we will dive into the nuances of precision targeting and provide you with some ideas on what features to equip your ad exchange with.

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Martech

AUGUST 18, 2021

But those banner ads at The New York Times and Wall Street Journal simply showed clouds against a blue-sky background. Another problem brands face is ad fraud — for example where a dubious web site is set up to attract online ads by using a bot to generate false clicks, on the site or on the ads. The reason?

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Monetize More

MARCH 3, 2023

The Epom monetization team will advise you on the best ad formats and ad layouts to choose from to get the best results. Ad formats supported in their network include native, video, banner, and rich media ads. Conclusion There you have it, 12 ad networks to help you start monetizing your traffic quickly!

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Monetize More

NOVEMBER 10, 2022

Step 4: Check your House line item to make sure all active ad units are targeted. Step 5: Check your Ad Exchange order and line items to make sure all the active ad units are targeted. Step 6: Check the CPM floors across all ad networks. autozone) + Ad Exchange/AdSense. Missing House line item.

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Brid.tv

FEBRUARY 26, 2023

To help publishers realize their full potential earrings, we have compiled some practical tips on how to serve more ads efficiently on your website. Create Additional Ad Inventory One of the best ways to increase ad yield is to incorporate additional dynamic ad units.

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Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.

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Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.

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Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? Apart from the ad network, we’ve also got the ad exchange.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Compared to the small banner sizes (e.g.,

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Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Banner Ads. Native Ads.

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Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

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Smart-Hub

FEBRUARY 12, 2024

Alternatively, ads can appear in the corner of the page and follow users while scrolling. Originally, outstream ads were available only for mobile devices, but now they can be seen on desktops, too. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Smart-Hub

FEBRUARY 16, 2024

Considering this, your ad exchange platform has to support this functionality. Key Components To clarify the header bidding meaning even more, let’s review the core components involved in this process: SSPs, DSPs, and ad exchanges. Ad Exchange Usually, an ad exchange performs as an intermediary between an SSP and DSP.

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Brid.tv

NOVEMBER 22, 2022

Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Rewarded Ads Native Ads N/A. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Video Ads In-App Video Ads Rich Media Ads 100,000 Monthly Users. Google AdMob.

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Martech Series

SEPTEMBER 12, 2022

Too often programmatic adtech is too obsessed with the tech and is not sufficiently concerned with the actual experience they are giving a consumer who sees their ad. Sharethrough is a leading global independent omnichannel ad exchange platform. Online advertising is a fast-moving space. About Curt.

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VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. News Corp Bucks Trend with Growing Ad Revenues, read on VideoWeek. Ad of the Week. read on VideoWeek.

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Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Kevel

MAY 30, 2022

Ads don’t have to be obtrusive banners. Obtrusive and irrelevant banner ads frustrate users. Bombarding them with such ads could indeed lead to user attrition. Enter: native ads. Native ads are ads that seamlessly integrate into your feed, site experience, search results, and more.

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Smart-Hub

JANUARY 30, 2024

Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences. In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange.

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Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Finally, the user on the publisher’s website sees the ad from the winning bid. Google ADX.

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InMobi

SEPTEMBER 6, 2018

These differences affect how people interact with an ad, what they expect from it and what ad format is likely going to perform best. For example, a playable ad that required a keyboard likely wouldn’t work well on a smartphone or tablet. Don’t know which ad exchange to choose?

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Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Monetize More

AUGUST 2, 2022

Most mobile advertising networks support a broad spectrum of ad formats like banners and native ads. Other networks only focus on specific formats, such as video ads. Once you’ve settled on your mobile ad network, send emails to create awareness among interested mobile users for your app. Banner Ads for Mobile.

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. Highlighting The Most Popular Ad Formats What ad formats are being embraced? Why do banner ads remain so popular? For one, they’re fairly easy to insert into an app.

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Monetize More

JUNE 19, 2023

Here are the steps to activate GAM Interstitial ads: Step 1: Log into your Google Ad Manager account Step 2: Make sure you already have Ad Exchange linked with your account (Admin > Linked Accounts) in order to run it on Dynamic Allocation behind your interstitial ad unit. regular banner ad units).

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Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. Let’s look at some simple examples.

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Smart-Hub

JANUARY 13, 2023

White Label Ad Exchange is a great solution to resolve these issues. Think about your goal — to learn how to create or use ad platforms for your business. SmartHub builds Ad Exchange platforms, and they do an excellent job. White Label Ad Exchange: Exclusive Safety Network. Scalability.

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Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. This request entails information such as the type of ad that the app wants to serve and the floor price.

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SODP

MAY 22, 2023

Let’s shed some light on digital advertising to understand how ad-based revenue models support publishers’ content creation efforts. What Is Ad Revenue? Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps.

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Let’s consider a simple banner ad, for example. Back then, performance media buys took a spray and pray approach.

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Monetize More

JUNE 14, 2023

Muestra anuncios de banner Esta es una de las formas más comunes y probablemente una de las más antiguas de monetizar un sitio y los de noticias no son la excepción. El uso de “ banners tradicionales ” funciona de manera eficaz, incluso hoy en día.

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