This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
To successfully navigate it and ensure a stable and effective performance of your white label adexchange, you need to understand all the essential terms and processes. To help you, we have prepared a detailed guide on ad serving technology. A publisher’s ad server: tools for distributing the content and managing ad inventory.
The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and adexchange integrations, or both. Mobile Ad Formats. Before you jump straight into monetizing your mobile app with ads, you should decide which mobile ad formats you want to serve.
Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.
A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through adexchange. SmartHub adexchange focuses on direct targeting, which does not require the connection of DMPs.
In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an adexchange as a brand. Build Your Profitable AdExchange Business With Us! Build Your Profitable AdExchange Business With Us!
Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences. In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an adexchange.
A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.
White Label AdExchange is a great solution to resolve these issues. Think about your goal — to learn how to create or use ad platforms for your business. SmartHub builds AdExchange platforms, and they do an excellent job. White Label AdExchange: Exclusive Safety Network. Scalability.
Through Xandr, publishers can get access to one of the top adexchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. Google AdX.
It encompasses a wide range of technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), adexchanges, data management platforms (DMPs), and analytics tools. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.
Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Elimination of bad actors : Publishers can get rid of ad fraudsters and shady media buyers.
These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your AdExchange With SmartHub! Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.
Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.
These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the adexchange. Lack of Transparency.
Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an adexchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.
To put that into perspective, the current click-through rate for bannerads is between.02 There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the adexchange ADECN, and Yahoo! that acquired the adexchange RightMedia. Then we have adexchanges.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content