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Navigating the Challenges of Ad Serving in White Label Ad Exchanges

Smart-Hub

To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes. To help you, we have prepared a detailed guide on ad serving technology. A publisher’s ad server: tools for distributing the content and managing ad inventory.

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9 Most Effective Mobile Ad Formats for Your Advertising Campaign

Smart-Hub

The more opportunities you have in your ad environment, the more deals can happen in your ad exchange. Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website.

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What is a Leaderboard ad? How does it bring more revenue?

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This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for $99!

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

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The approval process is relatively straightforward, and you usually get a response within a few days after signing up. Click here to sign up to Media.net and earn an additional 10% on your ad revenues for the first 3 months. On average, it takes them 48 hours to review sign-ups and accept new publishers.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. SmartHub's Features Have No Limits!

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Precision Targeting Tactics for Effective Campaigns

Smart-Hub

At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. In this guide, we will dive into the nuances of precision targeting and provide you with some ideas on what features to equip your ad exchange with.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. Marketers need to make sure that the ad looks appealing and clear at the same time.