Smart-Hub

MARCH 19, 2024

Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Understanding Native Ads First of all, let’s figure out what native advertising is. With SmartHub, this task gets simple.

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Monetize More

JANUARY 12, 2023

Ad optimization techniques to help reduce unfilled impressions Find advertisers that only focus on brand awareness campaigns. Brand awareness campaigns do not entirely require unique users. Their primary focus is to show their ad multiple times to users so that users get familiar with their brand.

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Smart-Hub

NOVEMBER 1, 2023

The more opportunities you have in your ad environment, the more deals can happen in your ad exchange. Banner in-app ads maintain a non-intrusive presence, appearing at strategic points within the app. Campaign Objectives Different ad formats serve different purposes. around 88% of mobile time is spent in-app.

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Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

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The Ad Tech Blog

APRIL 1, 2024

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? How does Google’s ad tech differ from traditional advertising?

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Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Finally, the user on the publisher’s website sees the ad from the winning bid. Google ADX.

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Smart-Hub

AUGUST 23, 2023

Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. The goal was to make the ad more engaging and relevant to the user, thereby increasing the likelihood of the user taking action. Build Your Profitable Ad Exchange Business With Us!

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Smart-Hub

JANUARY 30, 2024

Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences. In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange.

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MNTN

FEBRUARY 14, 2024

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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Brid.tv

DECEMBER 2, 2022

Native video ads are great for building brand awareness. Key Characteristics: Blend in with nearby content Contain useful and relevant information Great for building brand awareness Excellent reach and user engagement Require more work than most other video ad formats. Gamification Ads.

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Oko

AUGUST 8, 2024

That’s a pretty wide spectrum, even before you start considering money spent on other ad types, but no matter which end you’re on, you’re hoping to get the most out of your budget without wasting money. AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Clearcode

AUGUST 13, 2023

In-app advertising, aka mobile-app advertising, refers to displaying ads within mobile apps on smartphones and tablets. Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising.

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OpenX

MAY 23, 2022

Closer to home, ad exchanges are the biggest users of energy in the ecosystem. That means if you’re a brand and you launch a 3 million-impression brand awareness campaign, you will need to inform your investors how much carbon that campaign released into the atmosphere. Ditto for publishers that sell digital ads.

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Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

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Monetize More

JULY 7, 2022

Helps in earning approval to integrate popular advertising networks: The first and probably the most evident advantage of having a unique piece of content on a website is gaining the eligibility of mobile Ad networks and other Ad Exchange programs. Thus, suppose a website continues to provide original content to its visitors.

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Smart-Hub

AUGUST 8, 2023

These tags play a crucial role in ensuring standardized communication between video players and ad servers. Build Your Profitable Ad Exchange Business With Us! Because they ensure that video ads are displayed properly and load quickly, they help to minimize disruptions and maintain a positive experience for the user.

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AdExchanger

JULY 18, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going With The Stream Broadcasters are all-in on streaming subscriptions as the metric du jour, but they are still awkwardly adapting to the market. Linear TV bundles are lucrative – especially compared to streaming services that lose billions per year.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

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InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

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MobileAds

JANUARY 25, 2021

The need for your ad to work with mobile applications and support the MRAID in-app advertising standard or VAST & VPAID standards for video ads. Connected/certified in mobile ad networks and ad exchanges. How Ad Serving Works — Mobile vs. Web Environments. Image comparison. HTML5 formats?

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InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Let’s consider a simple banner ad, for example. Back then, performance media buys took a spray and pray approach.

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Clearcode

JANUARY 22, 2023

This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting. Once the DSPs have returned a bid response, the ad exchange picks the winning bidder (i.e.

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Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly.

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OpenX

MARCH 18, 2022

That real-time campaign data also means that CTV isn’t just for brand awareness or top-of-the-funnel campaigns; many brands are successfully launching CTV performance-based campaigns. A Growing Pool of CTV Inventory. In fact, there are over 300 OTT [over the top] services in the US today. OpenX: Gateway to Scale.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. 1) Audience The first pillar of programmatic advertising is the audience.

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. An advertiser is a brand or company (e.g. Then we have ad exchanges. The 2010 Onwards in Digital Advertising: Privacy.

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Brid.tv

SEPTEMBER 26, 2022

In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Google ADX is the largest and most popular ad exchange on the internet right now. Its Display Network features over 2 million websites and apps that serve display ads. Google ADX. ReklamStore.

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NewProgrammatic

MARCH 29, 2022

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. Brand safety and brand visibility.

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Smart-Hub

JUNE 16, 2021

White Label Ad Exchange: The Best Solution for Programmatic Advertising. Programmatic advertising uses artificial intelligence and real-time bidding (RTB) to help automate and streamline the ad buying process. SmartHub: White Label Ad Tech Solutions That Bring Your Agency To a Whole New Level.

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SODP

JUNE 8, 2023

With CPM marketing, advertisers can attract the attention of a large target audience through a single display ad. This is why the CPM pricing method suits companies looking to create brand awareness or increase brand recognition. This allows marketers to determine the total ad spend for every 1,000 impressions.

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Monetize More

NOVEMBER 24, 2022

However, being too aggressive with your ad placements can increase the chances of accidental clicks and lead to negative user experiences. As a publisher reliant on one of Google’s networks for monetization, whether it’s Ad Exchange or AdSense, you don’t want to risk getting your account banned. Decent viewability.

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Digiday

APRIL 24, 2023

Hulu also taps into Disney’s programmatic ad exchange dubbed DRAX (Disney RealTime Ad Exchange), in which buyers can bid on all Disney ad impressions — thereby appealing to advertisers on both a first-party data reserve basis and a programmatic basis.

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Automatad Inc.

JANUARY 23, 2024

AdWords is responsible for the vast PAAPI transactions, and its buying is restricted to one who uses Google Ad Exchange. It is designed to group some high-level information about the interests and is ideal only for upper-level funnel campaigns (brand awareness, interest, and desire).

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Lemonads

OCTOBER 6, 2020

TripleLift has introduced their Programmatic Native Advertising combining in-feed native ads and seamless automation to make native scale. With their “Beautiful Native Ads At Scale” TripleLift’s technology automatically turns assets into thousands of unique ads that match the look and feel of each website.

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Kevel

MARCH 28, 2022

At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity? For branding advertisers, CPM pricing is generally more interesting because it aligns with their internal goals tied to reach metrics (# of unique people who saw the ad). Who are your advertisers?

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Digiday

APRIL 26, 2023

.” Visible’s Gresham said her company monitors how many of their video ads are skippable versus non-skippable, in addition to assessing how well customers receive the ads. “For us, with such low brand awareness, we have to ensure that we have a certain amount [of ads] that are non-skippable.

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