2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained
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JANUARY 18, 2023
The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. This action could be to make a purchase, build brand awareness, promote an event, etc. In 2023, programmatic advertising has diversified into mobile, video, and native advertising.
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