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Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel adexchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.
Just because someone was exposed to a particular campaign doesn’t mean that those ads played a role in convincing them to make a specific purchase decision. To expose this kind of information, media effectiveness surveys are needed. This is where media effectiveness and consumer insights surveys can prove immensely useful.
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