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Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023. Mas primeiro, o que é um cookie de terceiros ?
Who knows what will come out of cookie deprecation and greater focus on generative AI.” — Terry Guyton-Bradley, Senior Director, Advertising Technology, Fortune. cookies) to targeting and measurement, many will be deployed. The sector saw its reputation tarnished in 2023; what’s in store for 2024?
Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. The tool will become generally available in Google Ads in early 2024.
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