Ad Monsters

FEBRUARY 16, 2023

Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server. The wrapper communicates with demand sources, allowing them to bid on inventory in real-time.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Ad Monsters

OCTOBER 1, 2022

And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers’ revenue, Independent Ad Fraud Researcher, Dr. Augustine Fou says. Evidence shows fraud detection is not catching it and exchanges are not enforcing it.”

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Basis

MARCH 3, 2023

As such, it’s up to marketers to communicate the value of maintaining share of voice, even during turbulent times, to decision-makers. While some brands may choose to cut marketing budgets during economic upheaval , those same brands may (ironically) end up spending more when the economy recovers as they try to regain market share.

Advertising 98

Advertising Cookies Ad Exchange Communications 98

Digiday

JANUARY 27, 2023

How we got here: header bidding led to supply path inefficiencies and carbon waste With the adoption of header bidding, publishers could use multiple ad exchanges through which each DSP could bid. However, DSPs were designed for the one-publisher-one-exchange model preceding header bidding. All of this creates carbon emissions.

Ad Tech 75

Ad Tech Header Bidding Impressions Ad Exchange 75

VideoWeek

FEBRUARY 26, 2024

It’s also building an ad server and an ad exchange inside the browser. And in some cases, we’ve heard things like, oh you can use postMessage [a method of communicating between windows]. So that’s essentially what it is at the core. But it may not be a very practical way, and maybe a very roundabout way.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

Monetize More

NOVEMBER 28, 2022

So, if you’re thinking about using Google Ad Manager or are simply curious about what it can do, keep reading! The hybridized version of DoubleClick For Publishers & Google Ad Exchange. We’ve written extensively on the ins and outs of Google’s DFP ad server so you can get the most value out of your ad inventory.

Ad Server 52

Ad Server Ad Exchange Ad Inventory Impressions 52

Lemonads

JANUARY 3, 2021

In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device. And OpenRTB?

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Ad Monsters

MAY 25, 2023

This includes details about ad placements, ad inventory, and pricing. Ensuring transparency is important because it promotes better communication and helps build strong working relationships between publishers and advertisers.

Ad Inventory 98

Ad Inventory Ad Tech Ad Exchange ROI 98

Ad Monsters

JULY 3, 2024

So, if we could target the behaviors of different types of bidders and provide the right incentives and signals to facilitate communication and competition among them, we could reach an alternative solution that is more elegant. These DSPs vary widely in their technical capabilities and operational strategies.

Header Bidding 105

Header Bidding CPM Impressions Viewability 105

Smart-Hub

OCTOBER 16, 2023

The chat sessions tackled sizzling topics such as the evolution of television and streaming, cross-channel brand communication, the evolution of 3D social platforms, and the exploration of innovative video advertising formats. Ihor Bazeliuk, New Business Manager of SmartHub Build Your Profitable Ad Exchange Business With Us!

Retail 64

Retail Ad Exchange Cookies Fashion 64

Oko

JUNE 20, 2024

The OKO Advantage Obviously, the Web is full of ad exchanges, marketplaces, and partners. Plug-and-play Integration: easy to set up, giving you access to premium exchanges and SSPs in no time. We can work with your Ad Exchange account or ours. What makes OKO’s special?

Header Bidding 52

Header Bidding Ad Exchange Pop-Up Fill rate 52

YieldBird

MAY 31, 2023

For many advertisers, the channel is one of the most important ways of communicating with users. In the Internet world, we can increasingly come across the concept of ad fraud. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

MNTN

MARCH 12, 2024

A Demand Side Platform (DSP) is a software-based platform that allows advertisers and agencies to buy digital ad inventory from multiple ad exchanges in an automated, centralized, and efficient manner using real-time bidding technology. What Is the Difference Between DSP and SSP? How Does a Demand Side Platform Work?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Basis

AUGUST 30, 2022

Not only that— 41% of viewers feel that TV ads are an important part of the TV watching experience, so stakes are high for brands looking to connect with audiences. Have I used supporting tools that optimize user experience, such as frequency capping (which ensures that viewers aren’t shown the same ad over and over)?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. As users visit websites, apps, or other digital platforms, available ad spaces or impressions are sent to the ad exchange.

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Monetize More

JUNE 2, 2022

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Options other than Programmatic Guaranteed.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Smart-Hub

NOVEMBER 6, 2023

Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. SmartHub's Features Have No Limits! Looking For Detailed Case Studies?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Martech

SEPTEMBER 28, 2021

and ad tech (DSPs, SSPs, ad exchanges, etc.) Identity resolution platforms should be able to streamline integration with the client’s martech and ad tech ecosystems by providing pre-built (or native) connections and an extensive set of APIs for custom integrations. tools and platforms. More seamless customer experiences.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Smart-Hub

JULY 6, 2021

In a programmatic environment, Ad Operations should review the inventory submitted by SSPs and make sure it meets the requirements of DSPs and that it adheres to the specifications set by the platform. Ad Ops also performs as client success manager, as they provide insights on best-performing inventory.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Monetize More

NOVEMBER 15, 2022

Since UID2s are interoperable, it can communicate easily with UID2 partners. This ID is then encrypted and transformed into a token before going to ad exchanges, SSPs, DSPs, etc before the ad display. It is not possible to revert to the original email address or previous hashed versions after encryption. Daily Audits.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

InMobi

DECEMBER 30, 2013

Mobile communications will further evolve as mobile operators continue to invest heavily in next generation mobile infrastructures. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. With DCO, different ad components, such as backgrounds, text, main images, value propositions, CTAs, etc.,

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Demand Side Platform 95

Demand Side Platform Impressions Education Ad Server 95

Smart-Hub

AUGUST 23, 2023

Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. O2 O2 is a leading digital communications company in the UK. The goal was to make the ad more engaging and relevant to the user, thereby increasing the likelihood of the user taking action.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

JULY 17, 2023

When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. Invest in ad fraud prevention measures to protect your campaign budget.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

JULY 3, 2023

If you’re eager to explore the outstanding ad exchange platform solution and advantages of this cutting-edge advertising approach to unlock new opportunities for your business, you’ve come to the right place. Start Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Impressions Ad Exchange Audience 52

InMobi

FEBRUARY 23, 2021

Second, when a user uses an app, the publisher calls for an ad at some point in the user session. This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Smart-Hub

OCTOBER 24, 2023

Build Your Profitable Ad Exchange Business With Us! Ad Placement Optimization Explore various ad placements within your website or app to identify the most impactful positions for increasing user engagement and ad revenue. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

AUGUST 8, 2023

Developed by the Interactive Advertising Bureau (IAB), VAST tags are a form of XML script used to structure ad tags that call video content and tracking pixels to serve video ads correctly across various platforms. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Clearcode

MARCH 13, 2023

x means that companies now have a standardized way to communicate and transact with each other when buying, selling and measuring DOOH ads. The Main Challenges With DOOH Advertising What Has Been Added to the OpenRTB Protocol for DOOH Advertising? Mobile location data from ad exchanges and data brokers.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52