Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. Conversions A conversion occurs when a user takes a desired action: for instance, this can be signing up for a newsletter or free trial, purchasing a product, booking a demo, etc. Looking For Detailed Case Studies?

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Monetize More

MAY 2, 2023

Publishers can use data from the auction process to adjust their bidding strategies and targeting parameters in real-time, ensuring that their ads are reaching the right audience at the right time. This can lead to higher conversion rates and a better return on investment for advertisers.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

MNTN

FEBRUARY 14, 2024

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Below, we’ll take a quick look at each of the key elements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. It operates on the principle of demand and supply.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Lemonads

JANUARY 3, 2021

In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device. The intent is not to regulate exactly how each business operates.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges. For more details, please check out our SPO course on InMobi U.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do.

Media 68

Media Cookies Conversion Rate Affiliates 68

Monetize More

JUNE 13, 2023

They can provide access to programmatic ad exchanges, demand-side platforms, and supply-side platforms, enabling publishers to reach a wider range of advertisers and effectively monetize their ad inventory.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Single Grain

MAY 31, 2023

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. This enables advertisers to reach a global or local ad inventory in the shortest possible time.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Kevel

MARCH 28, 2022

Here, advertisers pay only for a conversion event, such as a purchase or app download. This is even riskier for publishers, since you have to worry about both CTRs and conversion rates (CRs). If 100% of people click, but 0% of them convert, you make nothing. Who are your advertisers?

CPC 52

CPC CPM CPA Impressions 52

MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52