YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. What specific websites/apps the ad ran on. If the ad unit was displayed correctly.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Digiday

JUNE 5, 2022

In this iteration of the “green conversation,” the focus seems to center around digital processes that consume excessive amounts of energy or lead to excessive emissions. Last week, attention metrics firm Adelaide promoted its AU metric to optimize ad campaigns to be more effective, and therefore less wasteful.

Media 71

Media Ad Tech Machine Learning Viewability 71

Monetize More

FEBRUARY 8, 2023

AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. Bid Scaling : Monitor & adjust ad partners based on their net revenue. You can keep your auctions transparent so that advertisers pay you the best amount for your ad space.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

YieldBird

MAY 31, 2023

Ad fraud warning signs Thankfully, there are ways to detect ad fraud and cut it off before it makes too big of an impact on your bottom line. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Clearcode

AUGUST 13, 2023

In-app advertising, aka mobile-app advertising, refers to displaying ads within mobile apps on smartphones and tablets. Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

JULY 26, 2021

The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges. Also, our exchange grew by a whopping 195% in Q2 2021 compared to the previous year.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Two birds, one stone?

Demand Side Platform 93

Demand Side Platform Impressions Education Ad Server 93

SODP

JUNE 8, 2023

For example, if an advertiser agrees to a CPM rate of $2, they’ll pay $2 for every 1,000 views their ad attracts. Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising.

CPM 52

CPM CPA CPC Real Estate 52

MobileAds

JANUARY 24, 2021

In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such as ad networks, DSP s and ad exchanges. To ensure efficiency in ad operations, advertisers use a third-party ad server to manage their campaigns.

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! One notable example is automated bid assignment, which enables automatic bidding for keywords and ad groups. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. They Are Efficient and Cost-Effective.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

MobileAds

JANUARY 25, 2021

Video ad serving. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc. Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Connected/certified in mobile ad networks and ad exchanges.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Digiday

SEPTEMBER 22, 2022

Here are some highlights from the conversations subject-by-subject. — Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Stuck in the conversion funnel. Downbeat businesses.

Media 68

Media Cookies Conversion Rate Affiliates 68

Monetize More

JANUARY 18, 2023

Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

SODP

JUNE 27, 2023

Unlike traditional ad networks, where advertisers directly purchase inventory from publishers, DSPs focus on reaching specific audience segments across multiple publisher sites, elevating the buyer’s visibility. Ad blocking: The rise of ad blockers poses a serious challenge for DSPs. What Is a Mobile Demand Side Platform?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

JUNE 12, 2020

By combining these sources of information, ad exchanges are able to develop unique, highly accurate audience segments that political advertisers can leverage to reach their target constituencies with a high degree of confidence. uses over 20 apps in an average month, according to eMarketer.

Advertising 52

Advertising ROI Cookies Audience 52

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Granular Optimization.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Automatad Inc.

OCTOBER 27, 2023

The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. It has become a few-millisecond process and occurs in real-time to get high demand for ad slots. It increases viewability and, thereby, the CPMs of the video ads. Relevant content Content matters a lot.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Smart-Hub

JANUARY 23, 2023

The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Automatad Inc.

JANUARY 23, 2024

It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue.

Audience 52

Audience Cookies Ad Server Viewability 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Agency Media Ad Tech 97

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Monetize More

FEBRUARY 24, 2023

RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement. Publishers should use a combination of these metrics to optimize their ad revenue.

CPM 52

CPM Fill rate Impressions CPC 52

VideoWeek

NOVEMBER 18, 2022

Microsoft announced on Tuesday that its Audience Network now supports video ads in the UK, US, Canada, France, Germany, Australia and New Zealand. The company is pitching video as a performance enhancer for search and display campaigns, stating that tests found adding video to search campaigns increased conversions by 50 percent.

Video Ads 52

Video Ads Retail Audience Media 52

Digiday

JUNE 8, 2022

NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” Does this solution use third-party cookie data? more efficient delivery than cookies.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Monetize More

DECEMBER 28, 2022

With creative optimization, you can constantly test high-performing creatives and replicate them to boost conversions and sales. Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MobileAds

JANUARY 24, 2021

Generally, an ad tag enables advertisers to: Make creative changes and optimization from the ad server , instead of going directly to each publisher. Track ad viewability – as trackers are placed within the ad tag. Track ad engagement. Parts of a third-party ad tag. 2) JavaScript code and HTML.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52

VideoWeek

OCTOBER 14, 2022

Ads will average 4 to 5 minutes per hour, either 15 or 30 seconds in length, and will play before and during shows and films. Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. AAR Adds Sustainability to Agencies’ Pitch Credentials.

Ad Tech 52

Ad Tech Agency Fashion Media 52