Monetize More

JULY 18, 2022

Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023. Mas primeiro, o que é um cookie de terceiros ?

Cookies 52

Cookies Header Bidding Clickbait Ad Exchange 52

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Ad Monsters

OCTOBER 2, 2024

How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs).

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Monetize More

NOVEMBER 15, 2022

Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. The framework is free and you can scale easily without the need for cookie-synching.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

Ad Monsters

FEBRUARY 20, 2024

Google’s response to the IAB Tech Lab’s Privacy Sandbox analysis calls out several inaccuracies and the misconception that the Privacy Sandbox is a direct replacement for third-party cookies. Big G did not intend to directly replace third-party cookies or cross-site identifiers, despite potential misconceptions.

Cookies 111

Cookies Ad Exchange Mobile Ads Audience 111

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

JANUARY 8, 2024

Who knows what will come out of cookie deprecation and greater focus on generative AI.” — Terry Guyton-Bradley, Senior Director, Advertising Technology, Fortune. cookies) to targeting and measurement, many will be deployed. The sector saw its reputation tarnished in 2023; what’s in store for 2024?

Cookies 105

Cookies Clickbait Ad Exchange Audience 105

Monetize More

JULY 19, 2022

With auctions moved to an external server instead of the user’s browser, page speed is positively affected, and publishers can leverage multiple ad exchanges, ad networks, and SSPs without compromising on user experience. During real-time bidding, the highest bidder wins the ad space The winning ad is served on the page.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

AdExchanger

JUNE 13, 2023

Signal, Please TV may not rely on third-party cookies, but that doesn’t mean the television industry isn’t feeling The post Signal Loss Muddies TV Measurement; Do Accountability Apps Violate Civil Rights? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. appeared first on AdExchanger.

Cookies 126

Cookies Ad Exchange Advertising 126

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? Q&A: How Can You Use Prebid Server to Build an Ad Exchange?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 87

Cookies Ad Server Ad Exchange MarTech 87

Ad Monsters

OCTOBER 1, 2022

And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers’ revenue, Independent Ad Fraud Researcher, Dr. Augustine Fou says. Evidence shows fraud detection is not catching it and exchanges are not enforcing it.”

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

AdExchanger

SEPTEMBER 21, 2022

Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Retargeting 104

Retargeting Cookies Impressions Audience 104

VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. It’s also building an ad server and an ad exchange inside the browser.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Ad Monsters

MAY 27, 2022

Of course, this is seemingly all about money, and the bill considers revenue to be the number of dollars a demand-side platform DSP or a sell-side platform SSP transacts or the total of the clearing prices bought and sold through a digital ad exchange. What Are Some Terms of The US Senate Digital Advertising Act ?

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

Martech Series

SEPTEMBER 12, 2022

Even more prevalent in discussions today is the move away from the reliance the ad tech industry has on 3 rd -party cookies. Seeing how newer regulations/the downfall of cookies is set to change how publishers/advertisers will function: what do you feel publishers and advertisers need to keep in mind for a cookieless future?

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

AdExchanger

AUGUST 7, 2022

Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post. Sign up here.

Cookies 105

Cookies Advertising Ad Exchange 105

Basis

MARCH 3, 2023

Not only will 2023 see a new crop of state-level data privacy laws take hold (hello CPRA ), but a majority of advertisers are still highly dependent on third-party cookies. And with Google set to deprecate cookies in its Chrome browser next year, many advertisers are wondering how to forge ahead.

Advertising 97

Advertising Cookies Ad Exchange Communications 97

VideoWeek

JANUARY 26, 2023

James Rosewell, Director, Movement for an Open Web “Whilst the DOJ’s action is highly commendable, there is a considerable risk that the remedy, namely a forced sale of Google’s dominant ad exchange, would not prevent Google from manipulating ad exchanges. Google may react with swifter changes to its cookie policy.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Monetize More

NOVEMBER 29, 2022

Using RTB technology, an advertiser can display the most relevant ads to a highly targeted user base, based on real-time data. Master your ad inventory like the pros with PubGuru University! FOR A LIMITED TIME , get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for only $99!

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

VideoWeek

JUNE 8, 2022

Index’s first acquisition marks a major play by the independent ad exchange, integrating Rivr’s ML capabilities at a time when the programmatic industry is looking to technology to plug the gap vacated by third-party cookies. Looking down the Rivr.

Machine Learning 64

Machine Learning Demand Side Platform Ad Exchange Ad Tech 64

Digiday

NOVEMBER 20, 2022

The cookie is the best-known method for identifying and tracking people online. For years, device fingerprinting has gone somewhat under the radar as a more surreptitious alternative to the cookie. Originally published on Aug. 30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is.

Cookies 69

Cookies Ad Tech Demand Side Platform Ad Targeting 69

Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

MNTN

AUGUST 30, 2024

Cookie Matching Cookie matching allows demand partners to sync user data more effectively. As a marketer, cookie matching makes it easier to get your content in front of the right consumers during the ideal stage of their purchasing journey. However, Google’s looming cookie ban could make it harder to track user data.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Cookie Matching Cookie matching allows demand partners to sync user data more effectively. As a marketer, cookie matching makes it easier to get your content in front of the right consumers during the ideal stage of their purchasing journey. However, Google’s looming cookie ban could make it harder to track user data.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Digiday

SEPTEMBER 26, 2022

Publishers’ ID overload concerns echo the issues that media companies dealt with several years ago after cramming code from supply-side platforms and ad exchanges onto their sites in order to sell their ad inventory across as many programmatic marketplaces as possible (or at least practical).

Cookies 69

Cookies Ad Tech Ad Exchange Ad Inventory 69

Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. Learn More: An In-Depth Guide to Top 10 Ad Exchanges for Publishers How Does Open Bidding Work?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Lemonads

SEPTEMBER 13, 2020

Those auctions are often facilitated by ad exchanges or supply-side platforms, so let’s check which platforms RTB involves! An example of a demand-side platform would be Google Ads. Google Ad Manager Ad Exchange Ad exchange is right in between the advertiser and the publisher.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Finally, the user on the publisher’s website sees the ad from the winning bid. Google ADX.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

OCTOBER 16, 2023

Ihor Bazeliuk, New Business Manager of SmartHub Build Your Profitable Ad Exchange Business With Us! By the way, explore the SmartHub`s overview of the rising role of AI in ad exchange and programmatic advertising. Build Your Profitable Ad Exchange Business With Us!

Retail 64

Retail Ad Exchange Cookies Fashion 64

Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Ad Exchange Advertising Media Machine Learning 49

Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Ad Monsters

FEBRUARY 25, 2023

Therefore, media buyers buy traffic from the partners they pick, not the ones offered by the providers’ ad exchange. Both types of data are immune to the upcoming 3rd-party cookie phase-out and don’t require you any additional tools for their collection.

CPC 111

CPC Demand Side Platform CPM Media 111

InMobi

SEPTEMBER 6, 2018

Instead of relying on cookies and JavaScript tags, SDK-enabled app inventory provides you and your clients with rich device ID data, which includes latitude and longitude, and other key identificators. Instead of connecting to every single app, you’re much better off working with a mobile ad exchange.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52