VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. It’s also building an ad server and an ad exchange inside the browser.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. News Corp Bucks Trend with Growing Ad Revenues, read on VideoWeek. Ad of the Week. read on VideoWeek.

Advertising 98

Advertising GDPR Banner Healthcare 98

Basis

AUGUST 30, 2022

In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5 of total digital media ad spend. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. billion by 2024, and account for 7.6%

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

InMobi

JUNE 12, 2020

By combining these sources of information, ad exchanges are able to develop unique, highly accurate audience segments that political advertisers can leverage to reach their target constituencies with a high degree of confidence. Browser cookies, already on their way out, expire fairly quickly and so targeting is always harder.

Advertising 52

Advertising ROI Cookies Audience 52

VideoWeek

JANUARY 26, 2024

Skydance Media is a production business which has co-financed a number of Paramount Pictures’ biggest films over the last ten years, including Top Gun: Maverick, Mission: Impossible – Dead Reckoning Part One, and Star Trek Beyond. “As The offer comes just one month after Warner Bros.

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. The tool will become generally available in Google Ads in early 2024.

Retail 97

Retail Agency Media Ad Tech 97

VideoWeek

APRIL 21, 2023

Google Releases Results for Cookie-Free Campaign Tests Google released a new set of results this week testing the performance of cookie-free campaigns, compared with campaigns which use third-party cookies. Google found that advertiser spend, as a proxy for reach, was down y 2-7 percent compared with cookie-based targeting.

Agency 52

Agency Media Audience Cookies 52