Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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Monetize More

JULY 18, 2022

Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023. Mas primeiro, o que é um cookie de terceiros ?

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Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. FAQ What Is Google Open Bidding?

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VideoWeek

JANUARY 26, 2023

Publishers stand to win if the spun-out business unit(s) more accurately and fairly manage header bidding auctions, awarding higher yield to the most qualified media and content producers.” Google may react with swifter changes to its cookie policy. ’ Here DV360 divestiture should be an additional remedy.

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Monetize More

NOVEMBER 15, 2022

Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. The framework is free and you can scale easily without the need for cookie-synching.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Brid.tv

NOVEMBER 1, 2022

Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. Google ADX.

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Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. through Prebid.

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Header Bidding Ad Inventory Impressions Cookies 52

Brid.tv

JULY 9, 2023

Google ADX Google ADX remains one of the largest ad exchanges in the current market. It is a programmatic platform that offers real-time bidding, various targeting options, ad quality, and control and is integrated with Google Ad Manager. AdMedia AdMedia is an advertising network with its own ad exchange.

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Header Bidding Advertising Ad Exchange Ad network 52

Paleo AdTech

DECEMBER 10, 2023

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “We started the company before the cookie was used in advertising, and we will [be in] a future with no cookie involved in our platform. . We [will] outlive the cookie.”

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Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “We started the company before the cookie was used in advertising, and we will [be in] a future with no cookie involved in our platform. . We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Smart-Hub

NOVEMBER 25, 2022

Thanks to automated auctions, publishers can sell inventory more effectively since a single platform connects them to the vast majority of ad exchanges, DSPs, networks, and other sources of global programmatic demand. Header-bidding. The benefits of header bidding include: Elevated competition. OpenRTB 2.5.

Header Bidding 40

Header Bidding Ad Server Impressions Cookies 40

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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First-Party Cookies Cookies Header Bidding Ad Tech 69

Automatad Inc.

APRIL 6, 2022

Ad Alliance of U.K. Since the announcement of third-party cookie deprecation, The Ozone Project has made its SaaS product prioritize first-party audience data. The Ozone Project looks at both bids in Google ad exchange and header bidding and then returns the best bid to the publisher.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. With contextual advertising, prospects see ads based on their online behaviors and internet search history.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

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Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. Google’s Open Bidding, an effort by the tech giants to quash header bidding and the revelations of the recent Jedi Blue project, has resulted in a loss of faith.

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Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. that acquired the ad exchange RightMedia.

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Automatad Inc.

MARCH 8, 2022

As third-party cookies become obsolete, anonymized IDs (tokenization) and monetization of first-party data are expected to trend in 2022. Publishers usually don’t make first-party data available in the bidstream because of privacy concerns and scalability issues, but this is changing as the deprecation of third-party cookies nears.

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Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding was earlier known as Exchange Bidder in Dynamic Allocation (EBDA). This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding.

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