MNTN

FEBRUARY 12, 2025

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

MARCH 19, 2024

Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Supply-Side Platform (SSP) The other side of a programmatic transaction is a Supply-Side Platform (SSP) , which allows publishers to add their inventory to an ad exchange.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Brid.tv

SEPTEMBER 26, 2022

In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Google ADX is the largest and most popular ad exchange on the internet right now. Payment Model Minimum Traffic CPM, CPC, CPA N/A.

Ad network 52

Ad network CPC CPM CPA 52

Kevel

MARCH 28, 2022

To help set reasonable (and competitive) ad prices, we outline considerations to keep in mind when determining your pricing model and ad rates. Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Over time, expanding to CPC or CPA enables you to expand your audience base.

CPC 52

CPC CPM CPA Impressions 52

MNTN

JANUARY 29, 2025

Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Supply-Side Platform (SSP) The other side of a programmatic transaction is a Supply-Side Platform (SSP) , which allows publishers to add their inventory to an ad exchange.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52