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As a publisher, you can drive traffic by doing paid ads, such as pay-per-click (PPC), search ads, social media ads, etc., and you can show ads on your website using any adtech means such as ad networks, SSP, adexchange, header bidding, and direct deals. CPC can be less expensive.
While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising. Programmatic advertising involves the automated sale of ad units using software such as supply-side platforms (SSPs), demand-side platforms (DSPs) and adexchanges.
Targeting very specific keywords is of course a practice that is increasingly gaining importance in the online marketing world, but it could be done also outside Google Ads, Yahoo Search Marketing, or Apple Search Ads. Bigger ad spend means better search advertising results. It actually becomes a much-needed helping hand.
Basta con determinar las ubicaciones de tu sitio donde quieres que aparezcan los anuncios de banner y utilizar una buena fuente de demanda como Google AdSense o AdExchange. Este método se usa a menudo en la promoción de sitios web y en la optimización SEO. Los artículos pagados son la esencia del link building.
No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. This enables advertisers to reach a global or local ad inventory in the shortest possible time.
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