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Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, its an automated buying platform that buys ad space through an adexchange for a predetermined price.
Advertisers who use a DSP will buy ad impressions from an adexchange for a predetermined bid price. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV. AdExchange This is where DSPs and SSPs can buy and sell ad inventory, respectively.
Advertisers who use a DSP will buy ad impressions from an adexchange for a predetermined bid price. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV. AdExchange This is where DSPs and SSPs can buy and sell ad inventory, respectively.
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