Programmatic Advertising: What Is It and How Does It Work?
MNTN
MARCH 19, 2024
Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Supply-Side Platform (SSP) The other side of a programmatic transaction is a Supply-Side Platform (SSP) , which allows publishers to add their inventory to an ad exchange. hovering, expanding).
97 
Let's personalize your content