Remove Ad Exchange Remove CPM Remove Header Bidding
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Server Side Header Bidding & taking the hybrid approach?

Monetize More

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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How Can Publishers Boost Their Ad Revenue with Header Bidding?

Ad Monsters

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. What Is Header Bidding and How Does It Work?

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A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

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Ad Exchange Price Floors Explained & Optimization Tips

Monetize More

If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. The publisher will end up with no ads serving on his sites.

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Are We Overcomplicating Floor Pricing Optimization?

Ad Monsters

Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue. Generally speaking, bidders buy through two open auction channels: Header Bidding and Google Ad Manager (GAM), both of which are extensively integrated by most publishers.

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What is Header Bidding and How it Works?

Automatad Inc.

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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Drawbacks and Benefits of Header Bidding for Apps [VIDEO]

InMobi

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?