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DSP, SSP, and Ad Exchange: What’s the Difference?

MNTN

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. The DSP will work to find available impressions that fit within all of these criteria. What is an Ad Exchange? How Do They Work Together?

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Ad Exchange Price Floors Explained & Optimization Tips

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If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. There is a catch though. through AdX. There are three branding types.

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Ad Networks vs Ad Exchanges | What makes more money in 2023?

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Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories.

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How to Troubleshoot & Fix Unfilled Ad Impressions?

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Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume?

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Ad Network vs. Ad Exchange: What Is The Difference?

Smart-Hub

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? SmartHub's Features Have No Limits!

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RPM vs CPM

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When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.