Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 103

Demand Side Platform Ad Exchange Impressions Ad Targeting 103

AdvertiseMint

OCTOBER 24, 2023

Programmatic advertising operates on a sophisticated interplay of technology and real-time decisions. An auction process begins when a user visits a website with display advertising. The website sends the user’s information and the available ad space details to an ad exchange.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Finally, the user on the publisher’s website sees the ad from the winning bid.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Single Grain

JULY 17, 2023

As users browse various websites or apps, it will collect and analyze data in real time. When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. The winning ad is instantly delivered to the user as a tailored display or video ad.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

FEBRUARY 2, 2021

” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences. DMPs are therefore an important link between advertisers and DSPs. What are SSPs and Ad Exchanges?

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. How do Agencies fit in the Display Lumascape? Data Management Platform Solutions.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52