Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. Ad exchanges use real-time bidding to determine the price of each ad impression.

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Ad network Ad Exchange Demand Side Platform Impressions 52

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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Ad Exchange Ad Tech Non-Profit ROI 52

Clearcode

OCTOBER 21, 2024

By aggregating data from various websites, advertisers build user profiles in a data platform, such as a data management platform (DMP) or customer data platforms (CDPs), to target users with ads tailored to their preferences. The common denominator is to protect user data.

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Cookies Retargeting GDPR Ad Targeting 52

Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. Contextual ad targeting.

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First-Party Cookies Cookies Impressions Ad Exchange 123

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! Looking For Detailed Case Studies?

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

FEBRUARY 2, 2021

” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences. What are SSPs and Ad Exchanges? DMPs are therefore an important link between advertisers and DSPs.

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Ad Exchange Demand Side Platform Ad network Ad Inventory 52