VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Publicis and Meta Find Lookalike Audiences Perform Best for Healthcare Marketing. The Trade Desk Posts 35 Percent Growth in Q2.

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Advertising GDPR Banner Healthcare 98

MNTN

AUGUST 5, 2024

By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space. Instead of reaching out to multiple providers, you can manage your campaign space using a single platform.

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Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space. Instead of reaching out to multiple providers, you can manage your campaign space using a single platform.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Clearcode

JANUARY 22, 2023

Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more. Everything happens on the fly, so the tool reduces ad production and delivery costs. What Are The Benefits Of Dynamic Creative Optimization?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP). In the US in Q4, WPP saw a 4.5

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Ad Tech Pop-Up Retail Media 52