Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

Ad Exchange 62

Ad Exchange Agency Demand Side Platform Ad Inventory 62

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. SmartHub's Features Have No Limits! respectively.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Smart-Hub

JUNE 11, 2024

It is a specific algorithm integrated into the demand-side platform that is responsible for identifying the bids with the most effective connections to the impression. Buying from those that allow demand-side platforms to participate in second-price auctions is one more way to optimize the supply path.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Martech Series

AUGUST 31, 2022

“Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC 111

CPC Demand Side Platform CPM Media 111

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

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Demand Side Platform Ad Exchange Impressions Ad Targeting 109

Monetize More

NOVEMBER 29, 2022

Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and sold on a per-impression basis. With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. Impressions. Click Here To Enroll.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

MNTN

FEBRUARY 14, 2024

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. This platform encompasses both DSPs and ad exchanges. Demand-side platform.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

MNTN

MARCH 14, 2024

Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. Real-Time Bidding (RTB) Interface : Most SSPs support RTB, enabling ad inventory to be sold through live, automated auctions. Is Google a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. How Different Is a Supply-Side Platform from a Demand-Side Platform?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

SODP

JUNE 27, 2023

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. You keep mentioning ad exchanges.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Those auctions are often facilitated by ad exchanges or supply-side platforms, so let’s check which platforms RTB involves!

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The RTB transaction will be facilitated by the DSP, SSP and Ad Exchanges.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Ad Ops Hero

JANUARY 25, 2021

The bid request or ad request sends the user data such as demographic information, browsing history, user location, device type, IP address, and other required information. The bid request sends to the ad exchanges connected to the publisher ad server to find out the relevant advertiser to participate in the auction.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

AdvertiseMint

OCTOBER 24, 2023

The website sends the user’s information and the available ad space details to an ad exchange. This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. An auction process begins when a user visits a website with display advertising.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. What are you trying to accomplish? Do you want to reach a broad audience?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Clearcode

APRIL 26, 2023

Key points Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed for organizing an efficient path to an ad inventory from both ends, publishers and advertisers. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 81

Ad Inventory Demand Side Platform Non-Profit Impressions 81

Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

Ad Inventory 52

Ad Inventory Ad Exchange Ad network Demand Side Platform 52

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. Enter bid shading.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How much does it cost?

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Smart-Hub

FEBRUARY 16, 2024

Considering this, your ad exchange platform has to support this functionality. Key Components To clarify the header bidding meaning even more, let’s review the core components involved in this process: SSPs, DSPs, and ad exchanges. DSP A DSP, a demand-side platform, is a solution for advertisers.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. Enter bid shading.

CPM 68

CPM Impressions Ad Exchange Demand Side Platform 68

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? This gives advertisers the ability to buy media across multiple ad exchanges. DSPs also often centralize ad bidding and reporting in one interface. That all depends.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. Preventing Mobile Ad Fraud. What is a Programmatic DSP?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Monetize More

JUNE 2, 2022

Programmatic advertising automates the whole ad buying process which saves a lot of time. Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. Programmatic Ads Benefits. Freedom to customize ad units.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs).

Ad Exchange 85

Ad Exchange Header Bidding Ad Space Ad Inventory 85

Clearcode

AUGUST 13, 2023

Apart from the ad network, we’ve also got the ad exchange. An ad exchange resembles a stock exchange, so instead of simply selling impressions by the thousand, the ad exchange lets advertisers select their desired audience and bid on individual impressions.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

SODP

MAY 22, 2023

While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising. Programmatic advertising involves the automated sale of ad units using software such as supply-side platforms (SSPs), demand-side platforms (DSPs) and ad exchanges.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52