Brid.tv

NOVEMBER 4, 2022

So we have established that video header bidding is more time-efficient for all parties and more profitable for publishers. The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time. But how does it actually work ?

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InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. A few of the key criteria to consider include: Type of inventory access (banner, native or video; in-app or mobile web; gaming or non-gaming). This ensures a non-overlapping audience. How do you choose between them?

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Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details.

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VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. French ad tech firm Criteo filed mixed results in its Q2 earnings. The Week For Agencies. Havas Posts 11.4 Hires of the Week.

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Lemonads

FEBRUARY 26, 2021

As for the stakeholders that are involved in the RTB process, these are the supply side, demand side, and the ad exchange. Supply Side In the RTB exchange, the supply side refers to the publishers that generate traffic and sell ad spots to the demand side.

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Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Between the two stand mobile ad networks and exchanges , which act as intermediaries. Playable Ads. Playable Ad.

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RevX

MARCH 31, 2022

One of the essential aspects of mobile programmatic advertising is a DSP or Demand-side platform. A mobile DSP allows agencies, brands, and app marketers to buy advertising inventory from publishers to seamlessly manage multiple ad exchange and data exchange accounts through a single unified interface.

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

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Kevel

MARCH 28, 2022

Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). The ad exchange you work with would handle the payments, but you would still have a direct relationship with the advertiser for pricing, targeting, etc. DOOH Ads. $6-$12.

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VideoWeek

APRIL 28, 2023

percent boost in ad revenues. The French broadcaster noted that more than 30 percent of consumption of popular series (including Koh-Lanta and Ici tout commence ) now takes place in non-linear environments. ProSieben Profits Plummeted in 2022 ProSiebenSat.1 But digital sales held strong, with AVOD service MYTF1 delivering a 17.3

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VideoWeek

JULY 29, 2022

“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. DAZN has won non-exclusive rights to Professional Triathletes Organisation (PTO) broadcasts over the next two years. percent fall in operating profit.

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VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

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