Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

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VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. French ad tech firm Criteo filed mixed results in its Q2 earnings. The Week For Agencies. Havas Posts 11.4 Hires of the Week.

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Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Between the two stand mobile ad networks and exchanges , which act as intermediaries. Playable Ads. Playable Ad.

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Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

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VideoWeek

APRIL 28, 2023

percent boost in ad revenues. The French broadcaster noted that more than 30 percent of consumption of popular series (including Koh-Lanta and Ici tout commence ) now takes place in non-linear environments. ProSieben Profits Plummeted in 2022 ProSiebenSat.1 But digital sales held strong, with AVOD service MYTF1 delivering a 17.3

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Kevel

MARCH 28, 2022

Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). The ad exchange you work with would handle the payments, but you would still have a direct relationship with the advertiser for pricing, targeting, etc. DOOH Ads. $6-$12.

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VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

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Brid.tv

NOVEMBER 4, 2022

So we have established that video header bidding is more time-efficient for all parties and more profitable for publishers. The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time. But how does it actually work ?

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Lemonads

FEBRUARY 26, 2021

As for the stakeholders that are involved in the RTB process, these are the supply side, demand side, and the ad exchange. Supply Side In the RTB exchange, the supply side refers to the publishers that generate traffic and sell ad spots to the demand side.

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RevX

MARCH 31, 2022

One of the essential aspects of mobile programmatic advertising is a DSP or Demand-side platform. A mobile DSP allows agencies, brands, and app marketers to buy advertising inventory from publishers to seamlessly manage multiple ad exchange and data exchange accounts through a single unified interface.

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

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VideoWeek

JULY 29, 2022

“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. DAZN has won non-exclusive rights to Professional Triathletes Organisation (PTO) broadcasts over the next two years. percent fall in operating profit.

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