MNTN

SEPTEMBER 19, 2024

Data Management Platform vs. Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. It allows you to buy ad space across multiple ad exchanges in real time.

Data Management Platform 40

Data Management Platform Demand Side Platform Audience Ad Space 40

InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Kevel

MARCH 28, 2022

Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). The ad exchange you work with would handle the payments, but you would still have a direct relationship with the advertiser for pricing, targeting, etc. Industry / Ad Unit.

CPC 52

CPC CPM CPA Impressions 52

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. A lot of retail media networks come into play. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”.

Media 68

Media Cookies Conversion Rate Affiliates 68

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency 52

Agency Ad Exchange Audience Non-Profit 52

Martech

SEPTEMBER 10, 2024

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6

CPC 111

CPC Ad Tech Demand Side Platform Conversion Rate 111

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

FEBRUARY 23, 2024

The companies are aiming to grow their revenues by making it easier for advertisers to buy programmatically across their offerings, while driving technical innovation in ad sales. Walmart Ramps Up Ads Business with $2.3 percent fall in like-for-like revenues primarily due to lower spend by technology, healthcare and retail clients.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

MAY 5, 2023

Unruly Announces FAST Partnership with TCL FFALCON Tremor International’s supply-side platform Unruly has sealed a partnership with TV manufacturer TCL’s FFALCON smart TV platform, which will see Unruly monetise content on TCL’s free ad-supported streaming TV (FAST) channel the TCL Channel.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. The Trade Desk’s share price fell by almost a third this week.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

JULY 29, 2022

Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The moves are meant to simplify and strengthen the good parts of the business, while sunsetting the rest,” he added.

Ad Tech 52

Ad Tech Ad Server Media Agency 52