InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? This gives advertisers the ability to buy media across multiple ad exchanges. DSPs also often centralize ad bidding and reporting in one interface. That all depends.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Clearcode

AUGUST 13, 2023

Apart from the ad network, we’ve also got the ad exchange. An ad exchange resembles a stock exchange, so instead of simply selling impressions by the thousand, the ad exchange lets advertisers select their desired audience and bid on individual impressions.

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Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. They Provide Greater Transparency and Control. Lack of Transparency.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Martech

MARCH 15, 2022

Ad fraud typically refers to the following: The presence of non-human traffic, which can range from simple to sophisticated bots to even entirely botnet servers. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Intentionally misrepresented ads.

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First-Party Cookies Cookies Impressions Ad Exchange 123

InMobi

MARCH 9, 2021

SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory. The DSP then competes to buy inventory from ad exchanges and SSPs, which have direct connections with apps.

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Header Bidding Ad Exchange Demand Side Platform ROI 52

Monetize More

DECEMBER 28, 2022

As a publisher, all you need to do is focus on your content and we’ll do the rest of the heavy lifting when it comes to supercharging that ad revenue to the next level. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Ad Exchanges.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. What specific websites/apps the ad ran on. If the ad unit was displayed correctly.

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Advertising Ad Exchange Ad Server Retargeting 52

MediaFuse

JULY 10, 2017

Some of the factors involved in selecting the video include audience composition, content vertical capabilities, screen type and viewability. Video header bidding is basically a method used by publishers to optimize ad inventory. Another change that the curated marketplace has embraced is the use of header bidding on video.

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Header Bidding Demand Side Platform Ad Server Viewability 52

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

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Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges.

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Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

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Header Bidding Ad Server Impressions Ad Inventory 52

Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon.

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Advertising Ad Exchange Banner Header Bidding 40

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

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Demand Side Platform Impressions Education Ad Server 65

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Monetize More

JANUARY 18, 2023

With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side.

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Advertising Ad Inventory Machine Learning Ad network 98

MobileAds

JANUARY 25, 2021

Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise. Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving.

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Rich Media Mobile Ads Ad Server Media 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

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Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do.

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Media Cookies Conversion Rate Affiliates 59

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. The platform lets publishers monetize across multiple devices (desktop, mobile, CTV, OTT) with all the most popular formats (instream, outstream, in-app, opt-in, and CTV video ads).

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Ad network Video Ads Header Bidding CPM 40

Digiday

JUNE 8, 2022

NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. It operates a self-service, cloud-based platform through which ad buyers can create, manage and optimize digital advertising campaigns across ad formats and devices.

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First-Party Cookies Cookies Header Bidding Ad Tech 68

MobileAds

JANUARY 24, 2021

In layman terms, the ad tag is a digital container in which ad creatives will display. The same single ad tag can be placed on multiple ad inventory space on different websites and apps. Demand-side platforms (DSP) and ad networks can also make use of ad tags in a programmatic environment for ad serving.

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Ad Server Impressions Demand Side Platform Ad network 52