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The advertiser’s ad is placed in a programmatic adexchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the adexchange, the adexchange will auction off the ad space to the highest bidder.
Ad Quality and Approval Displaying one bad or inappropriate ad to one user isn’t the end of the world, but media owners and/or publishers need to maintain the highest quality of their ads as they are being served to many individuals at once. Mobile location data from adexchanges and data brokers.
SmartHub is a white label PaaS advertisingexchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label adexchange? What is a White Label adexchange? It is prebuilt.
Advertising revenues as a whole were strong in Q2, as displayadvertising revenues grew 28.6 The research showed media and entertainment leading the advertising spend in preseason games, despite a decrease in investment YoY. UK publishers’ total digital revenues grew by 12.3 percent year-on-year in Q2.
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