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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder.

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Clearcode

Ad Quality and Approval Displaying one bad or inappropriate ad to one user isn’t the end of the world, but media owners and/or publishers need to maintain the highest quality of their ads as they are being served to many individuals at once. Mobile location data from ad exchanges and data brokers.

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Everything You Wanted to Know About SmartHub in 1 Guide

Smart-Hub

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? It is prebuilt.

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The WIR: Bertelsmann Discusses Buyers for M6, Teads Moves into CTV, and UK Publishers Report Strong Revenue Growth

VideoWeek

Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 The research showed media and entertainment leading the advertising spend in preseason games, despite a decrease in investment YoY. UK publishers’ total digital revenues grew by 12.3 percent year-on-year in Q2.