illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech Series

NOVEMBER 1, 2022

Because of the targeting capabilities, we’ve seen three times the industry standard click-through rates (CTRs) on our display advertising. This has enabled us to scale our advertising programs to significant volumes of leads.”. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Elimination of bad actors : Publishers can get rid of ad fraudsters and shady media buyers.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

MARCH 13, 2023

Ad Quality and Approval Displaying one bad or inappropriate ad to one user isn’t the end of the world, but media owners and/or publishers need to maintain the highest quality of their ads as they are being served to many individuals at once. Mobile location data from ad exchanges and data brokers.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. A Brief History of Digital Advertising. The History of Digital Advertising Technology. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech Terminology.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

APRIL 4, 2022

A lot happened in the AdTech and MarTech world in Q1 2022. Top Stories AdTech and MarTech News Stories. Top Stories AdTech and MarTech News Stories. European Commission opens investigation into possible anticompetitive conduct by Google and Meta, in online display advertising – European Commision.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52