Smart-Hub

JANUARY 30, 2024

Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences. In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange.

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Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. It boils down to these reasons: A lack of standardization, a lack of regulation, a lack of urgency, and a lack of education. Win-win-win.

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Smart-Hub

OCTOBER 24, 2023

Build Your Profitable Ad Exchange Business With Us! Ad Placement Optimization Explore various ad placements within your website or app to identify the most impactful positions for increasing user engagement and ad revenue. Acceptable Ads: Adhere to acceptable ad standards to reduce user hostility.

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Smart-Hub

OCTOBER 16, 2023

For example, even people with no specialized education can now independently create content that automatically follows brand guidelines, and this is made possible by ChatGPT. Ihor Bazeliuk, New Business Manager of SmartHub Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

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Monetize More

JUNE 27, 2022

Pubguru Dashboard : Sophisticated reporting for Ad operations & yield management including AI-powered header bidding, smart notifications, profit attribution reports, ad network reports, etc. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

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Monetize More

JUNE 27, 2022

Pubguru Dashboard : Sophisticated reporting for Ad operations & yield management including AI-powered header bidding, smart notifications, profit attribution reports, ad network reports, etc. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

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Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Elimination of bad actors : Publishers can get rid of ad fraudsters and shady media buyers.

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Single Grain

JULY 17, 2023

When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.

Advertising 52

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OpenX

JUNE 29, 2022

Educating partners and the public is key. Getting farmers on board with the shift to more carbon-friendly practices has taken quite a bit of education. She also shared how educating consumers on sustainability means thinking about what they’ll value. Consumers aren’t going to make decisions about sustainability.

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InMobi

NOVEMBER 26, 2019

Well over half have at least one child in their home, and over a third have at least some college education. How To Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend?

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illumin

OCTOBER 26, 2018

We also work directly with numerous publishers and ad exchanges who provide us with whitelists of “ LDA (Legal Drinking Age) Compliant ” sites to mitigate brand risk. The AcuityAds age targeting tactic is based on ComScore’s Age Targeting, which is embedded directly into our Platform.

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InMobi

JUNE 12, 2020

By combining these sources of information, ad exchanges are able to develop unique, highly accurate audience segments that political advertisers can leverage to reach their target constituencies with a high degree of confidence.

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AdExchanger

JULY 14, 2022

No Compromise For Google Google’s reported offer to US regulators as a bid to avoid an antitrust suit was to spin off part of its ad business. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. But that news apparently landed with a thud. The Department of Justice is poised to move.

Retail 113

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Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. It boils down to these reasons: A lack of standardization, a lack of regulation, a lack of urgency, and a lack of education. Win-win-win.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. It boils down to these reasons: A lack of standardization, a lack of regulation, a lack of urgency, and a lack of education. Win-win-win.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. It boils down to these reasons: A lack of standardization, a lack of regulation, a lack of urgency, and a lack of education. Win-win-win.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. It boils down to these reasons: A lack of standardization, a lack of regulation, a lack of urgency, and a lack of education. Win-win-win.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Brid.tv

SEPTEMBER 26, 2022

In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Google ADX is the largest and most popular ad exchange on the internet right now. Its Display Network features over 2 million websites and apps that serve display ads. Google ADX. ReklamStore.

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NewProgrammatic

SEPTEMBER 8, 2021

The ads can be placed on various pages (e.g. Real-time bidding is actually a mechanism that enables programmatic mass advertising via ad exchange platforms combining both demand-side (DSP) and supply-side platforms (SSPs). Ad exchanges group them into audiences that are most likely to display interest in a certain topic (e.g.

SEO 52

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Automatad Inc.

FEBRUARY 22, 2022

The EPC’s complaint accuses Google of manipulating publisher revenue and stifling competition within ad exchanges. Other ways of connecting with sponsors include Fortune Connect and Fortune Education. The EPC’s complaint is reminiscent of the Texas antitrust lawsuit against Google. AdTech Trends.

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Lemonads

FEBRUARY 14, 2021

Video Ads Internet video ads have increased in popularity every year since the early 2000s and this trend shows no signs of slowing down. Video ads are featured in almost all major publishing platforms and they are ideal for a variety of purposes that range from education to direct sales.

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VideoWeek

AUGUST 18, 2023

WPP says the programme has a particular emphasis on educating apprentices about how these technologies can impact the individual, brands and society, and puts ethics, accessibility, and inclusion at the heart of the curriculum.

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VideoWeek

MAY 19, 2023

I’m delighted that in the UK we are able to work together so we can lower our own carbon footprint, whilst helping educate the industry – including our clients and partners – as to how we can all contribute to tackling this emergency,” said Philip Acton, UK Country Manager at Adform.

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VideoWeek

JULY 29, 2022

The 15-month professional learning qualification will be delivered in collaboration with global education provider, BPP, and technical advisory specialist. PMG and Initiative Split Nike’s $1 Billion Media Account.

Ad Tech 52

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Ad Monsters

JUNE 29, 2022

But the ad tech companies they depend on are notorious gatekeepers, making it difficult for advertisers to connect with these quality communities. There’s a real disconnect between advertisers — who want to reach diverse audiences — and what ad exchanges are actually monetizing,” she adds.

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OpenX

MAY 23, 2022

Closer to home, ad exchanges are the biggest users of energy in the ecosystem. We reached our first major milestone in 2019, when we became the first and only independent cloud-native ad exchange. This migration allowed us to operate our ad exchange with far more computing power and energy efficiency.

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Monetize More

APRIL 20, 2023

Introduction If you’ve been rejected from Google AdSense or its higher-paying counterpart, Ad Exchange, you may be wondering what you and your site did to earn the rejection. While an AdSense rejection can sometimes be inscrutable, there are some clear reasons why they might reject yoursite from their ad network.

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Martech

JULY 13, 2021

Doceree is an ad exchange platform targeting HCPs, but it’s also a measurement platform, focused on helping pharma brands measure the outcomes of their campaigns. The business rules that are applied to each campaign enable messages and ads to appear within the context of care.

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Advertising to Baby Boomers

APRIL 29, 2013

The New Millennium Tales on The Advertising Educational Foundations Must-Read List. Ad Age/AARP White Paper. Not only are banners dull and clickthrough rates low, but all the technology flooding the industry promising perfect targeting perfection cant even deliver real human audiences. European Tour Video (2 min). Whats Next?

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VideoWeek

NOVEMBER 17, 2023

GroupM Launches Full-Service ESG Partnership in the UK GroupM this week announced a new partnership with two specialists in ESG (environmental, social, corporate governance) data, which it says will provide clients with a holistic approach to ESG: covering everything from education, execution, measurement and improvement.

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VideoWeek

OCTOBER 14, 2022

IAB Europe says the group will bring together stakeholders from across this emerging new channel in order to enable collaborative conversations, provide education and insights and create recommendations to shape and define retail media. IAB Europe this week announced the creation of a new Retail Media Working Group.

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