Martech

JULY 13, 2021

About six years ago, Ogilvy Health created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. With Doceree, we can then customize the message based on the rule, the doctor, the patient profile, and the electronic health record system.”.

Pharmaceuticals 131

Pharmaceuticals Marketing Healthcare Banner 131

MNTN

MARCH 19, 2024

The key difference between the two is that display ads are the format of the ad, while programmatic advertising is a method of buying those ads. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Smart-Hub

JANUARY 9, 2024

Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this. This could range from food and beverages to electronics, software, or hosting services. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! SmartHub's Features Have No Limits!

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Oko

JULY 12, 2024

But when it comes to things like rewiring electronics, or the revenue pipeline for your business, there’s no harm in calling for an assist. Individual partners, like OKO Digital, can also grant access to other exclusive ad exchanges and marketplaces around the Web.

Affiliates 52

Affiliates Pop-Up Ad Exchange Audience 52

Clearcode

APRIL 21, 2023

Elimination of bad actors : Publishers can get rid of ad fraudsters and shady media buyers. Value recognition : Publishers can recognize ad exchanges and SSPs that take fees and not deliver enough value in terms of ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90