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How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding

Header Bidding Fill rate Ad Server Audience

The WIR: Publishers Hit Google with £13 Billion Lawsuit, Industry Unites to Tackle Ad Fraud, and Disney Partners with VideoAmp for Cross-Screen Measurement

VideoWeek

DECEMBER 2, 2022

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web”. million in a seed funding round led by marketing software investors and executives in private equity, publishing and ad tech. Read more on VideoWeek. Cedara Raises $2.7

Agency

Agency Media Ad Tech Audience

AdTech Trends

How Publishers Can Make More Money With AdTech

The WIR: Publishers Hit Google with £13 Billion Lawsuit, Industry Unites to Tackle Ad Fraud, and Disney Partners with VideoAmp for Cross-Screen Measurement

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