AdExchanger

DECEMBER 12, 2022

Setting The Scene What would anonymous media and entertainment execs say about their fellow media companies? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To find out, The post Media And Marketing Gossip; Can TikTok Achieve Always-On Status? appeared first on AdExchanger.

Media 98

Media Marketing Entertainment Ad Exchange 98

AdExchanger

DECEMBER 19, 2022

Long Story Short Short-form video content is often thought of as tangentially competitive to traditional TV broadcasters and entertainment. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The post Winning By Lowering The Quality Bar; I Can’t Make Heads Or Retails Of This appeared first on AdExchanger.

Retail 97

Retail Entertainment Ad Exchange Media 97

Monetize More

APRIL 14, 2023

Entertainment portals and mature content Celebrity and movie news can be free from mature-type content if the publisher is keen on keeping his website family-safe. Seductive and revealing media (text, images, videos, and ads) are frequent occurrences in entertainment sites.

Entertainment 97

Entertainment Ad Exchange eCommerce Media 97

MNTN

DECEMBER 15, 2022

Despite the frenzy of the holidays, advertisers and publishers may have spotted an unexpected lull in activity last week when Google Ad Manager went dark. Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time.

Impressions 98

Impressions Ad Exchange Ad Inventory Ad Space 98

Digiday

JUNE 14, 2022

Toy brands such as Hasbro have created gamified mobile ads to promote virtual versions of their products, while more adult-oriented brands such as Progressive have had a hand in mobile advertising for over a decade. Women account for a higher level on mobile than they do on console,” said ESA president and CEO Stanley Pierre-Louis.

Ad Exchange 69

Ad Exchange Demand Side Platform Mobile Ads Entertainment 69

Digiday

JANUARY 22, 2023

Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019. Disney’s ad server already powers 100% of Hulu’s and Disney+’s ad platforms in the U.S.,

Ad Targeting 88

Ad Targeting Ad Server Geo targeting Ad Tech 88

Mediavine

OCTOBER 18, 2022

PubNation uses the same high-performance ad technology you’ve come to expect from Mediavine, including our Script Wrapper , Universal Player , S2S Technology , Grow and more. Generally speaking, however, this approach has not been an optimal match for sites specializing in gaming, sports, tech, entertainment and news.

Ad Exchange 52

Ad Exchange Entertainment Audience Advertising 52

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Apart from the ad network, we’ve also got the ad exchange.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Digiday

APRIL 23, 2023

Surprising no one, but still confirming the problem, Scope3 found that 60% of the carbon produced by programmatic is the result of “ad selection emissions” due to the complex digital supply chain. A few firms announced they are partnering with Cedara , a London-based climate management solutions provider. organic revenue growth.

Media 72

Media Agency Entertainment Audience 72

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Martech Series

SEPTEMBER 13, 2022

On the receiving end of the majority of these ad fraud attacks are companies in the mobile gaming industry. This number is followed closely by entertainment and e-commerce apps at 32.46% and 36.64%, respectively. Early signs of ad fraud on your ad campaigns.

CPA 64

CPA Affiliates Conversion Retargeting 64

Smart-Hub

OCTOBER 16, 2023

The rapidly changing media landscape and entertainment world are also undergoing significant changes influenced by new technologies, redefining the processes of content creation and distribution. Ihor Bazeliuk, New Business Manager of SmartHub Build Your Profitable Ad Exchange Business With Us!

Retail 64

Retail Ad Exchange Cookies Fashion 64

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. These are a few connected TV examples of ad interaction with viewers.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Elimination of bad actors : Publishers can get rid of ad fraudsters and shady media buyers.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

JULY 28, 2021

And now that InMobi is leading the way by being the first programmatic ad exchange to be integrated with all major header bidding solutions, we are closer to making header bidding the norm in the in-app advertising ecosystem at large,” said Kunal Nagpal, SVP and GM, Publisher Platform and Exchange at InMobi. .

Header Bidding 52

Header Bidding Impressions Ad Exchange Entertainment 52

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

AUGUST 5, 2022

Following disappointing results last week, Fries told analysts that Liberty Global’s integrated entertainment offering was key to its customer retention strategy. Clare Laycock, SVP and Head of lifestyle and Entertainment Brands. Some have asked, is it necessary to offer a video service? Alex Lewis, SVP and Director of Marketing.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Paleo AdTech

DECEMBER 10, 2023

In this entertaining episode, Brian focuses on his experience at Right Media, which extended from 2004 through its sale to Yahoo in 2007, the year he co-founded AppNexus. AppNexus was folded into Xandr and is now pending a sale to Microsoft , a long-time AppNexus partner.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

MAY 10, 2022

In this entertaining episode, Brian focuses on his experience at Right Media, which extended from 2004 through its sale to Yahoo in 2007, the year he co-founded AppNexus. AppNexus was folded into Xandr and is now pending a sale to Microsoft , a long-time AppNexus partner.

Media 40

Media Ad Server Ad network CPA 40

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

OpenX

MARCH 18, 2022

There’s no doubt that subscriptions to ad-free streaming services skyrocketed during the pandemic, which also coincided with the streaming wars, but now that consumers are returning to in-person entertainment, many are opting to downgrade to ad-supported options , which AdAge called “TV Disruptor for 2022.” .

CPM 52

CPM Impressions Audience Ad Exchange 52

InMobi

JUNE 12, 2020

By combining these sources of information, ad exchanges are able to develop unique, highly accurate audience segments that political advertisers can leverage to reach their target constituencies with a high degree of confidence. uses over 20 apps in an average month, according to eMarketer. Further, consider these stats from 2019.

Advertising 52

Advertising ROI Cookies Audience 52

Digiday

DECEMBER 13, 2022

Roku — which not only owns a connected TV platform but also operates its own ad-supported streaming service The Roku Channel as well as demand-side platform OneView — is internally working on adding support for pod bidding. ” — Entertainment executive. It doesn’t cover the cost of publishing.

Demand Side Platform 72

Demand Side Platform Audience Ad Server CPM 72

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad.

Advertising 75

Advertising CPM Mobile Ads Banner 75

VideoWeek

JANUARY 5, 2024

Snap Taps Samba TV for Entertainment Ad Measurement Snap has partnered with Samba TV, an audience measurement company, to provide outcome measurement to advertisers. Media and entertainment brands advertising on Snapchat will be able to measure conversion outcomes using Samba TV’s VTR (View Through Rate) solution.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3.

Retail 97

Retail Agency Media Ad Tech 97

Paleo AdTech

DECEMBER 10, 2023

Andrew Casale entertaining the Index Exchange troops Over a delicate — and “very tricky,” he admits — period of years, Casale Media’s ad network was retired and the Index Exchange SSP was born.

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

Andrew Casale entertaining the Index Exchange troops. Over a delicate — and “very tricky,” he admits — period of years, Casale Media’s ad network was retired and the Index Exchange SSP was born.

Media 52

Media Header Bidding Ad network Cookies 52

AdExchanger

AUGUST 10, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines The post Amazon Scraps Dozens Of Private-Label Brands; Is Verification Still Verification? appeared first on AdExchanger.

Ad Exchange 98

Ad Exchange Entertainment 98

AdExchanger

JUNE 14, 2023

Split Decision The European Commission, the executive arm of the European Union, charged Google’s digital ad business with The post EU Regulator Wants To Break Up Google; Snowflake Plays Both Sides Of The TV Measurement Wars appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Exchange 98

Ad Exchange Entertainment Media Advertising 98

Digiday

APRIL 24, 2023

Tubi, seemingly in an effort to extend its audience base further, was the only platform that said its device availability included Enseo, a technology company that provides in-room entertainment capabilities for the service industry, including hotels and senior living facilities.

Audience 69

Audience Agency Advertising Ad Exchange 69

InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Back then, performance media buys took a spray and pray approach. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

VideoWeek

FEBRUARY 23, 2024

LVMH Launches Entertainment Arm to Inject Brands into Content Luxury brand holding group LVMH has partnered with Superconnector Studios to launch a new entertainment arm called ’22 Montaigne Entertainment’ which will co-develop, co-produce, and co-finance content spanning film, TV, and audio formats.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Automatad Inc.

OCTOBER 27, 2023

The content ranges from informational videos to entertainment videos. Header bidding is a real-time auction process that starts from the publisher’s website by sending ad requests to SSPs and ad exchanges (AdX). Then, it retrieves the ad creative of the highest bid and renders it on the website.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

DECEMBER 18, 2019

InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away?

Audience 52

Audience Mobile Ads Ad Exchange Media 52

Brid.tv

JUNE 26, 2023

The platform lets publishers monetize across multiple devices (desktop, mobile, CTV, OTT) with all the most popular formats (instream, outstream, in-app, opt-in, and CTV video ads). This network operates across several prominent verticals, including news, entertainment, sports, and business niches.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

DECEMBER 2, 2022

“Fandoms are at the heart of 4Studio’s strategies to reach and engage digital audiences, and 4 Reality is the perfect way to harness the passionate conversation already happening around some of our biggest, and most entertaining reality shows on YouTube,” added 4Studio MD Matt Risley. WBD Content Comes to ITVX.

Agency 52

Agency Media Ad Tech Audience 52