OpenX

MARCH 18, 2022

Buying outside of the upfronts, CPMs for broadcast and cable linear TV ads fall in the $10 to $15 range, while CTV ads are considerably higher ($35 to $65). Linear TV relies on the old-fashioned currency of Nielsen panels and gross rating points (GRPs), which are largely “spray and pay” buying models. OpenX: Gateway to Scale.

CPM 52

CPM Impressions Audience Ad Exchange 52

illumin

DECEMBER 13, 2024

It encompasses a wide range of technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and analytics tools. This interactive experience creates a more seamless and personalized journey for the consumer.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

InMobi

MAY 1, 2019

We sincerely hope that all players - from publishers, ad exchanges and supply-side platforms to agencies and demand-side platforms - are willing or able to do this. Trust is more than just talking about it on a website, or at a conference. It needs to be followed through with action.

Demand Side Platform 40

Demand Side Platform Advertising GDPR Ad Exchange 40

Clearcode

APRIL 21, 2023

Elimination of bad actors : Publishers can get rid of ad fraudsters and shady media buyers. Value recognition : Publishers can recognize ad exchanges and SSPs that take fees and not deliver enough value in terms of ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Smart-Hub

MARCH 14, 2022

With contextual targeting, a smartphone ad goes to a phone review website, and a shoe ad goes to a fashion website. This method will be a major programmatic ad trend following the cookie era. Advertisers can programmatically serve ads to publishers that have contents that are relevant to their ad.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Monetize More

AUGUST 26, 2022

Some bloggers might find different averages for different niches within their blog—for example, I’ve seen sites that make more money from ads on their fashion section than their food section. It is the most popular and profitable ad placement on most websites. The key to generating consistent ad revenue flow.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

Some bloggers might find different averages for different niches within their blog—for example, I’ve seen sites that make more money from ads on their fashion section than their food section. It is the most popular and profitable ad placement on most websites. The key to generating consistent ad revenue flow.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

VideoWeek

AUGUST 5, 2022

The UK’s Competition and Markets Authority is investigating three retailers; ASOS, Boohoo, and Asda; over green fashion claims, as part of an ongoing investigation into potential greenwashing. ASOS, Boohoo and Asda Investigated Over Green Claims.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3.

Retail 97

Retail Agency Media Ad Tech 97

Lemonads

FEBRUARY 14, 2021

Vertical Ad Networks A vertical ad network serves the same purpose as a regular network, except for the fact that it only serves a single niche or industry. For instance, some networks focus on connecting advertisers and publishers in technology, automotive, fashion, sports, gambling, gaming, or similar niches.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Automatad Inc.

FEBRUARY 22, 2022

ECI Media Management’s report highlights consumer price inflation in the US, while ad price inflation is projected to increase in a comparatively moderate fashion. Dotdash to combine ad stacks with Meredith and focus on contextual advertising to prepare for a cookieless future. AdTech Trends.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

VideoWeek

APRIL 28, 2023

Yieldmo and Cedara to Measure Campaign Emissions Ad exchange Yieldmo has teamed up with carbon intelligence platform Cedara to track its emissions. Meta stock was up 11 percent following the results. Announced on Earth Day, the partnership enables Yieldmo to report its carbon emissions using Cedara’s Media Taxonomy.

Agency 52

Agency Ad Exchange Audience Non-Profit 52

VideoWeek

JUNE 16, 2023

According to the Commission, Google has abused its dominant position in digital advertising since 2014, through both it’s publisher-facing and buyer-facing tools giving preferential treatment to AdX, Google’s own ad exchange. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

OCTOBER 14, 2022

DDB Europe this week announced the launch of DDB Fresh, which it describes as a fashion innovation agency for non-fashion brands. DDB Fresh will aim to turn non-fashion brands into cultural icons, in a way which puts sustainability at the core and encourages positive changes in consumer behaviour.

Ad Tech 52

Ad Tech Agency Fashion Media 52