Brid.tv

APRIL 19, 2024

Cross-Platform Compatibility – With users accessing content across various devices and platforms, quality ad analytics should be able to track and analyze ad performance across different devices (desktop, mobile) and platforms (website, app).

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Header Bidding Click Through Rate Fill rate Viewability 75

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

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Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.

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Ad Exchange Ad Inventory Ad network Fill rate 52

Ad Monsters

JULY 30, 2024

The Impact of High Political Budgets on Publishers With political budgets hitting an all-time high, this influx of ad spend can be both a golden opportunity and a potential headache for publishers. Revenue Boost: Those previously unsold ad slots? They’re now hot commodities, filling up quickly and boosting your bottom line.

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Header Bidding Impressions Ad Inventory Fill rate 111

Monetize More

NOVEMBER 10, 2022

Step 4: Check your House line item to make sure all active ad units are targeted. Step 5: Check your Ad Exchange order and line items to make sure all the active ad units are targeted. Step 6: Check the CPM floors across all ad networks. Look for ad networks that can monetize worldwide traffic.

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Impressions CPM Header Bidding Ad network 95

Ad Monsters

AUGUST 22, 2022

Another thing to remember is that not all ad networks permit this practice. Each ad network and exchange has its own policy. For example, Google Adsense doesn’t approve it, whereas Google Ad Exchange, OpenX, and Rubicon support it. AdSense Policy on Auto-Refreshing Ads. Do not refresh too aggressively.

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A/B Testing Header Bidding Ad Server Impressions 104

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Ad yield optimization tools allow you to use the data you gathered through ad analytics and optimize the ads to maximize their performance. Yahoo Ad Tech (Formerly Verizon Media).

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Header Bidding Advertising Ad Exchange Video Ads 98

Ad Ops Hero

JANUARY 25, 2021

RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. How Does RTB Work?

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Brid.tv

NOVEMBER 4, 2022

So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. The Biggest Challenges of Switching to Video Header Bidding.

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Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

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Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. click on them); otherwise, they’ll simply ignore them.

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Header Bidding Fill rate Ad Server Audience 90

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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Smart-Hub

FEBRUARY 16, 2024

Considering this, your ad exchange platform has to support this functionality. Key Components To clarify the header bidding meaning even more, let’s review the core components involved in this process: SSPs, DSPs, and ad exchanges. Ad Exchange Usually, an ad exchange performs as an intermediary between an SSP and DSP.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Smart-Hub

JUNE 11, 2024

For publishers, these are improved ad fill rates, higher revenue, and better user experience. First of all, it is essential to perform an internal assessment to identify the number of SSPs and ad exchanges that advertisers are buying inventory from. The same applies to the number of intermediaries.

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Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. You can also expect close to 100% ad fill rates and excellent monetization support.

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Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange. Key Features: Mobile game monetization platform.

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Ad network Mobile Ads Header Bidding CPM 75

InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

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Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

SEPTEMBER 26, 2022

In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Google ADX is the largest and most popular ad exchange on the internet right now. Its Display Network features over 2 million websites and apps that serve display ads. Google ADX. Bing Network. ReklamStore.

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Ad network CPC CPM CPA 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google ADX.

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Header Bidding Demand Side Platform Real Estate Advertising 52

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Oko

JUNE 20, 2024

Though other methods of generating ad revenue do still exist, they’re positively horse-and-buggy compared to the technological advances provided by the algorithmic real-time bidding provided by header bidding. This method is better for everyone: for publishers it provides improved CPMs and fill rates for their inventory.

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YieldBird

JUNE 22, 2023

By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield. In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners.

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YieldBird

JUNE 22, 2023

By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield. In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners.

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Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

Ad Ops Hero

JANUARY 25, 2021

RTB demand helps the publishers to optimize their floor prices according to the demand and this information can be analyzed using various granular reporting options in the Supply Side Platform (SSP) connected to Ad Exchanges. However, in some cases, publishers may serve the house ads that may not generate the revenue.

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Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Brid.tv

FEBRUARY 26, 2023

A similar practice that publishers should apply would be ad podding — playing multiple instream ads consecutively. Use Banner Ads in Video or Intelligent Banner Fallback Banner ads tend to have higher fill rates. Brid.TV’s Intelligent Banner Fallback is a countermeasure for when ad calls come up empty.

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Header Bidding Banner Ad Inventory Fill rate 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Impressions filled. Fill rate %.

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Header Bidding Ad Server CPM Impressions 52

Oko

JULY 23, 2024

Google’s most-premium ad exchange, AdX is where the money is at for publishers. And of all the ad exchanges on the Web, one of the most sought-after is Google’s AdX. Google AdX, or Google Ad Exchange, is a sophisticated online marketplace that connects publishers with advertisers in real-time.

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Ad Exchange Click Through Rate Fill rate Impressions 52

Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. This request entails information such as the type of ad that the app wants to serve and the floor price.

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Non-Profit Video Ads Ad Inventory Fill rate 85

Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Brid.tv

NOVEMBER 25, 2022

In other words, by diversifying ad types, publishers can ensure higher revenue. Ad Demand. A good ad platform needs to provide publishers with lots of high-quality ad demand. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Google ADX.

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Automatad Inc.

NOVEMBER 23, 2023

Each SSP analytics dashboard is different, but they aim to provide granular insights, including click-through rates, viewability metrics, audience demographics, etc. Integration with ad exchanges: SSPs integrate with ad exchanges to access a broader pool of advertisers, increasing competition and demand for ad inventory.

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Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details. Programmatic Ads Benefits.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Monetize More

JANUARY 12, 2023

Their primary focus is to show their ad multiple times to users so that users get familiar with their brand. These brand awareness campaigns mostly have fixed CPM rates with unlimited impressions. Google Ad Exchange (AdX) unified pricing should be adjusted to increase AdX coverage to fill unfilled impressions.

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Impressions CPM Brand Awareness Ad Exchange 52

Oko

AUGUST 8, 2024

That’s a pretty wide spectrum, even before you start considering money spent on other ad types, but no matter which end you’re on, you’re hoping to get the most out of your budget without wasting money. AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server.

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Header Bidding Ad Exchange CPM Retargeting 52

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. Google ADX Google ADX remains one of the largest ad exchanges in the current market.

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Brid.tv

FEBRUARY 29, 2024

This ensures you get the highest return from your ad inventory by constantly refining your strategy based on real-time insights. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

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