Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

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Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on.

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Brid.tv

NOVEMBER 4, 2022

So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. Director of Marketing at Brid.TV. Borivoj Ivanovi?.

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Header Bidding Ad Server Video Ads Ad Exchange 97

Smart-Hub

JUNE 11, 2024

For publishers, these are improved ad fill rates, higher revenue, and better user experience. Additionally, enhanced transparency allows for reducing the risk of fraud and, as a result, building trust between publishers and marketers. At the same time, there is one more answer to the question, “what is SPO?”.

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Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. Common advertising and marketing use cases of a CDP.

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SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. An ad exchange, instead, receives the requests about the available inventory.

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Monetize More

FEBRUARY 24, 2023

Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. Almost everyone in the digital marketing industry will be familiar with what CPMs are. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates.

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Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. Supported Ad Formats Payment Model Minimum Traffic Native ads Rewarded ads Interstitial ads Banner ads CPM N/A.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. You can also expect close to 100% ad fill rates and excellent monetization support.

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Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Google ADX is the largest and most popular ad exchange on the internet right now.

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Ad network CPC CPM CPA 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google ADX.

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Header Bidding Demand Side Platform Real Estate Advertising 52

InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

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Advertising Ad Exchange Fill rate Ad Inventory 52

Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Publishers offer their ad inventory via ad exchanges (or networks). What is RTB in marketing? The bid is sent to the ad exchange if the impression is relevant. How does it work? What mistakes to avoid?

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Ad Exchange Ad Inventory Demand Side Platform Impressions 49

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Impressions filled. Fill rate %.

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Brid.tv

NOVEMBER 25, 2022

All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. So if you’re in the market for such a solution, it is important to know exactly what to look for. Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue.

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Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. SSPs use algorithms to prioritize ad placements based on user behavior, historical performance, and real-time demand. Many SSPs are acquiring top ad exchanges to provide a one-stop service.

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Smart-Hub

NOVEMBER 6, 2023

In this exploration, we embark on a comprehensive journey through the realm of advertising methodologies, venturing deep into the perennial debate: Programmatic vs Direct Ads. The costs associated with designing, printing, and mailing marketing materials or hiring and training telemarketers can be substantial.

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Advertising ROI Ad Exchange Non-Profit 64

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. Google ADX Google ADX remains one of the largest ad exchanges in the current market.

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Brid.tv

FEBRUARY 29, 2024

This ensures you get the highest return from your ad inventory by constantly refining your strategy based on real-time insights. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

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Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. The advertiser who wins the auction will have their ad displayed on the website.

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Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. In the U.S., there are 244.4

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InMobi

JULY 26, 2021

The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges. If a partner’s fill rate or win rate is low, then you should probably reconsider their rank within your monetization stack.

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Lemonads

FEBRUARY 26, 2021

The concept of modern affiliate marketing is only possible thanks to the technologies that power this marketing ecosystem. Real-time bidding (RTB) technology is becoming the golden standard in the affiliate industry because it allows maximum flexibility while improving the way ads get delivered to the target audiences.

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Monetize More

OCTOBER 27, 2022

In the next five years, the global H5 games market is expected to expand from $832.21 billion by 2027, with an average annual growth rate of 7%. The industry is becoming more mature and competitive, as new entrants enter the market and existing players seek to expand their user base. Start running game ads.

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AdvertiseMint

NOVEMBER 7, 2023

In essence, ad networks reduce complexity, streamline ad placement, and ensure that publishers and advertisers can maximize their ad revenue and ad campaign effectiveness, respectively. An advertising network acts as a bridge between publishers and advertisers, streamlining the ad campaign process.

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Brid.tv

DECEMBER 20, 2022

Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency). The app sends the request to the publisher’s network or ad exchange. Marketplace. Google AdMob.

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Advertising CPM Mobile Ads CPC 75

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. Between Prebid, Index Exchange, and more, it can be hard to know which one is right for your site. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world.

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Brid.tv

AUGUST 29, 2022

Now that you know what to look for, it’s time to take a look at some of the best ad networks and choose the right one for your OTT streaming service. Google ADX is the biggest ad exchange on the market right now, with the top-tier premium inventory at some of the highest CPMs. Google ADX. Marketplace.

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Brid.tv

NOVEMBER 22, 2022

That’s why we’ve put this guide together to help you identify some of the best mobile app monetization platforms on the market. Knowing which features to look for can help you zero in on the best platforms on the market. Here are some of the most notable ones: Variety of Ad Formats. Table of Contents. Google AdMob.

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InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike. 11) What Auction Mechanics Do They Use?

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Automatad Inc.

JANUARY 23, 2023

Types of Header Bidding Wrappers For a publisher who’s looking to implement header bidding, there are three types of wrappers available in the market – Open-source, Proprietary, and Managed Wrapper solutions. Typically, a proprietary wrapper solution is offered by the top SSPs and ad exchanges such as Index Exchange.

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Brid.tv

JUNE 26, 2023

What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates. and CTV video ads.

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Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients?

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Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Ads load faster and better viewability rates on speed and responsive sites and apps. Increase demand eligibility via higher organic user engagement.

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