Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

APRIL 19, 2024

Revenue Tracking – Publishers need to track revenue generated from ads accurately. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Brid.tv

NOVEMBER 4, 2022

So we have established that video header bidding is more time-efficient for all parties and more profitable for publishers. So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. But why is that so?

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. This request entails information such as the type of ad that the app wants to serve and the floor price.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Monetize More

OCTOBER 27, 2022

HTML5 or H5 games are not only fun, but they’re also profitable. For game developers, the rising popularity of H5 games is an opportunity to grow their revenue streams and reach new audiences; for non-gaming publishers, it’s an unobtrusive and effective way to attract new readers and increase engagement with existing ones.

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52

Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. Lastly, banner ads are versatile and non-intrusive, but they need excellent visuals to avoid banner blindness. Header Bidding Support.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75