Ad Exchange Fill rate ROI 
Monetize More
JULY 12, 2022
Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.
Ad Ops Hero
JANUARY 25, 2021
RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. How Does RTB Work?
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Smart-Hub
NOVEMBER 6, 2023
Programmatic Advertising: Complete Comparison When it comes to Return on Investment (ROI), programmatic advertising emerges as the frontrunner, offering superior results compared to direct advertising. Explore also this comprehensive guide on mastering ad operations. Programmatic Ads vs Direct Ads: Who Is The Winner?
Smart-Hub
JUNE 11, 2024
For advertisers, the main advantages are avoiding duplicated auctions, increasing the campaign performance, reducing costs, and maximizing ROI. For publishers, these are improved ad fill rates, higher revenue, and better user experience. With SmartHub, a white-label ad exchange solution, this task is simple.
Brid.tv
FEBRUARY 26, 2023
A similar practice that publishers should apply would be ad podding — playing multiple instream ads consecutively. Use Banner Ads in Video or Intelligent Banner Fallback Banner ads tend to have higher fill rates. Brid.TV’s Intelligent Banner Fallback is a countermeasure for when ad calls come up empty.
Smart-Hub
DECEMBER 18, 2023
However, you need to know more than the RTB definition to make the most of your ad exchange. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!
Automatad Inc.
OCTOBER 27, 2023
92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. In the U.S., there are 244.4
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