Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

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Basis

AUGUST 30, 2022

In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5 of total digital media ad spend. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. billion by 2024, and account for 7.6%

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Clearcode

FEBRUARY 15, 2022

You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. But an OMS can also be used by the executive management team and finance departments, e.g. to generate and view invoices and reconcile billings. Create reports. Generate invoices.

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Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

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VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. CEO Joe Root said in a blog post that access to venture capital has contracted, and ad revenues have become harder to forecast, leading to the decision.

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More About Advertising

MARCH 22, 2017

Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX).

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InMobi

JUNE 12, 2020

By combining these sources of information, ad exchanges are able to develop unique, highly accurate audience segments that political advertisers can leverage to reach their target constituencies with a high degree of confidence. In short, lots of people use lots of apps on any given day.

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Monetize More

AUGUST 26, 2022

It’s good to keep this in mind when determining what your average RPM range should be—if you’re not making much money from ads on your food posts but making plenty on your fashion posts, maybe that’s okay! Finance sites’ RPMs are usually the highest in the range $30-$50. 3- Calculate your Revenue through RPMs.

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Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

It’s good to keep this in mind when determining what your average RPM range should be—if you’re not making much money from ads on your food posts but making plenty on your fashion posts, maybe that’s okay! Finance sites’ RPMs are usually the highest in the range $30-$50. 3- Calculate your Revenue through RPMs.

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Header Bidding Ad Space Finance Fashion 52

AdExchanger

SEPTEMBER 13, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah? Can Yahoo be saved? That’s a question you probably thought you’d never hear again. But The post Will There Be A Yahoo Renaissance?; The Generative AI Winner May Be Adobe appeared first on AdExchanger.

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VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3.

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VideoWeek

JANUARY 26, 2024

Skydance Media is a production business which has co-financed a number of Paramount Pictures’ biggest films over the last ten years, including Top Gun: Maverick, Mission: Impossible – Dead Reckoning Part One, and Star Trek Beyond. “As The offer comes just one month after Warner Bros.

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VideoWeek

APRIL 21, 2023

The Week for Publishers Vice Media Hires Interim Finance Chief as Buyer Search Continues Vice Media has hired Mark Del Priore, director of AlixPartners, a specialist in company turnarounds, as its new finance chief according to the Wall Street Journal.

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VideoWeek

FEBRUARY 23, 2024

LVMH Launches Entertainment Arm to Inject Brands into Content Luxury brand holding group LVMH has partnered with Superconnector Studios to launch a new entertainment arm called ’22 Montaigne Entertainment’ which will co-develop, co-produce, and co-finance content spanning film, TV, and audio formats.

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VideoWeek

NOVEMBER 17, 2023

Dentsu attributed the results to continued reductions in spending from some of its tech and finance clients, as well as delays in larger customer transformation and technology projects from overseas clients. percent year-on-year. As a result, Dentsu now expects a full year organic drop in revenues of five percent.

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VideoWeek

JULY 29, 2022

French MPs voted to scrap the TV licence fee on Saturday, replacing the €138 levy with plans to finance public broadcasting through VAT. The Nordic streamer also raised its year-end subscriber target from 7 million to 7.3 French MPs Vote to Scrap Licence Fee.

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VideoWeek

AUGUST 18, 2023

Dentsu attributed the fall partly to strong comparables in 2022, as well as weakness from both technology and finance clients this year. The Week For Brands & Agencies Dentsu Reports 4.7 Percent Organic Revenue Slide Dentsu reported its Q2 financial results this week, which showed a 4.7 percent organic decline in revenues year-on-year.

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