Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. First-party cookies.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Smart-Hub

APRIL 1, 2024

In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! What Are First-Party Cookies? For ad exchange owners, this is crucial as well.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Martech

SEPTEMBER 22, 2021

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. DMP, DSP, ad exchange) that will use them as advertising audiences.

Marketing 132

Marketing Machine Learning Healthcare GDPR 132

Digiday

JUNE 8, 2022

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Monetize More

NOVEMBER 15, 2022

This ID is then encrypted and transformed into a token before going to ad exchanges, SSPs, DSPs, etc before the ad display. works: When a user visits a publisher’s website, CTV, or mobile app for the first time, they are asked to consent to the publisher using their personally identifiable information (PII).

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52