Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. Contextual ad targeting.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

Smart-Hub

APRIL 1, 2024

In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! What Are First-Party Cookies? To keep cookies under control, a set of regulations was developed.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Digiday

JUNE 8, 2022

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Martech

SEPTEMBER 22, 2021

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. DMP, DSP, ad exchange) that will use them as advertising audiences.

Marketing 134

Marketing Machine Learning Healthcare GDPR 134