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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.

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Unified Id Solution 2.0: Use this before cookie apocalypse

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This ID is then encrypted and transformed into a token before going to ad exchanges, SSPs, DSPs, etc before the ad display. works: When a user visits a publisher’s website, CTV, or mobile app for the first time, they are asked to consent to the publisher using their personally identifiable information (PII).

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